When we are on campus doing social media education sessions with student-athletes, we also do sessions with coaches and staff. Part of that is to better equip them to have meaningful conversations with their student-athletes about social media use, and part of it is to help them understand how/why they should be active on social media. Slowly but surely, coaches are coming around to the idea that it is beneficial for them to be present on social media. For those who work in social media this seems like a no-brainer, but for many it is still a tough thing to embrace.
One of the topics we hit on with coaches is how powerful social media can be for recruiting. As Oklahoma football coach Bob Stoops stated after he was asked why he created a Twitter account in 2012, “Strictly for recruiting. Got to. Gotta reach ’em.”