What We Do

Leadership Development

Leadership Development

How healthy is the leadership culture within your athletics department? Fieldhouse Leadership offers a number of opportunities centered around developing leaders who effectively provide support and challenge to create a culture of growth.

Social Media Education

Social Media Education

Our on-site sessions prepare your student-athletes to make a positive impact through social media. We help them understand the risk involved with using it poorly, but focus on the tremendous opportunity that social media provides them now, as a student-athlete, and as they prepare for life after college.

Social Media Monitoring

Social Media Monitoring

FieldTrack, our award-winning social media monitoring platform, will monitor the public social media activity of your student-athletes and staff. Programs utilizing FieldTrack alongside our education sessions are seeing, on average, a 41% daily drop in inappropriate posts.

Social Media Strategy

Social Media Strategy

Does your athletics department have a plan for your social media use? An executable strategy for sharing the right content on the right platforms for the right audience? From strategy to content, we'll work alongside you to tell your story online, with measurable results.

CREATE AN IDENTITY

94% of student-athletes use social media on a daily basis, but do they have a plan for their time spent online? Are they being intentional with their posts, in order to create a positive online identity?

PRESERVE YOUR REPUTATION

Nothing really disappears online. Their tweets, posts, pictures, language and other social media interactions have a lasting impact on student-athletes. Are they working to preserve their reputation?

BUILD A FUTURE

93% of employers screen social media profiles of applicants. Our social media training helps student-athletes develop a long-term strategy for using social media to their advantage.

By the Numbers

Universities and Athletics Programs
Student-Athletes Educated

Clients

WHO WE ARE

Kevin DeShazo

Kevin DeShazo

Founder | Social Media Strategy & Training

Author of iAthlete: Impacting Student-Athletes of a Digital Generation

Mike Koehler

Mike Koehler

Media Training/Social Media Training and Strategy

Michael Lane

Michael Lane

Design / Branding

From the Blog

Protect what you’ve built

While on a recent trip to do social media training with student-athletes at Wichita State University. Before I spoke they had Jody Adams, head coach of their women’s basketball team, get up and speak about winning championships and what it meant to be a student-athlete at WSU.

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What if your athletics department stopped using social media?

I just returned from the NACDA and CoSIDA conventions in Orlando. A week full of networking, connecting and learning from the best in the business. As has been the norm over the past few years, social media was a hot topic. There were a number of panels dedicated to discussing social media, from how to engage with fans to getting your story out to the media to handling it on a personal level – and that’s just scratching the surface. It’s a topic that, truth be told, could use its own conference.

The good news is that athletics departments are continuing to rethink their goals and strategies on social media. We are constantly examining our approach, measuring results and adjusting as needed. There’s a desire to do more and to be better.

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Noisemaking vs Storytelling

100,500.

According to a recent study by OneSpot, that is the average number of digital words consumed every day by the average US citizen.

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Testimonials

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