What We Do

Leadership Development

Leadership Development

How healthy is the leadership culture within your athletics department? Fieldhouse Leadership offers a number of opportunities centered around developing leaders who effectively provide support and challenge to create a culture of growth.

Social Media Education

Social Media Education

Our on-site sessions prepare your student-athletes to make a positive impact through social media. We help them understand the risk involved with using it poorly, but focus on the tremendous opportunity that social media provides them now, as a student-athlete, and as they prepare for life after college.

Social Media Monitoring

Social Media Monitoring

FieldTrack, our award-winning social media monitoring platform, will monitor the public social media activity of your student-athletes and staff. Programs utilizing FieldTrack alongside our education sessions are seeing, on average, a 41% daily drop in inappropriate posts.

Social Media Strategy

Social Media Strategy

Does your athletics department have a plan for your social media use? An executable strategy for sharing the right content on the right platforms for the right audience? From strategy to content, we'll work alongside you to tell your story online, with measurable results.


94% of student-athletes use social media on a daily basis, but do they have a plan for their time spent online? Are they being intentional with their posts, in order to create a positive online identity?


Nothing really disappears online. Their tweets, posts, pictures, language and other social media interactions have a lasting impact on student-athletes. Are they working to preserve their reputation?


93% of employers screen social media profiles of applicants. Our social media training helps student-athletes develop a long-term strategy for using social media to their advantage.

By the Numbers

Universities and Athletics Programs
Student-Athletes Educated



Kevin DeShazo

Kevin DeShazo

Founder | Social Media Strategy & Training

Author of iAthlete: Impacting Student-Athletes of a Digital Generation

Mike Koehler

Mike Koehler

Media Training/Social Media Training and Strategy

Michael Lane

Michael Lane

Design / Branding

From the Blog

Fieldhouse Media at the 2015 NCAA Convention

2015 is here and it’s off to a fast start. The NCAA Convention is this week in our nation’s capital. Making the trip? We’d love to see you! Mike Koehler – one of our brilliant social media minds who helps us create effective social media strategies for athletics departments – will be serving on a panel about using social media to your advantage in a crisis. While we all hope and pray that a crisis never hits the doorsteps of our department, it’s necessary to have a plan in place in the event that this becomes reality. Social Media can be a critical resource during this time, from listening to response to advocacy. Make it work for you.

Details on the session
Crisis Communication: How to use social media to your advantage
When: Thursday from 1:15-2:15
Location: Woodrow Wilson Ballroom A
Open to all

If you’ll be there, let us know!


Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 70 schools utilizing our services for their athletics department, contact us today.

A look back at 2014

Thanks to you, 2014 was our best year yet. From January to December, you’ve kept us busy and we’ve loved every minute. How busy? Let’s look:

  • We traveled more than 45,000 miles
  • Visited over 40 campuses and conferences in 15 states (many thanks to Southwest and Delta for getting us to and fro safely)
  • Educated more than 25,000 student-athletes, coaches and administrators about how to use social media well
  • Helped programs from every level – NAIA up to the Power 5 conferences – see direct, measurable results from developing and executing effective social media strategies across a variety of platforms
  • Launched Fieldhouse Leadership to help develop leaders worth following in collegiate athletics
So thank you. Thank you for believing that social media education for your student-athletes and staff is worth investing in. That they are worth investing in, so that they can better represent themselves and your department online.. Thank you for believing that there is a better way to tell your story online, that your fans deserve the best content and that your team – with the right road map – is capable of creating it.Thank you for choosing Fieldhouse Media. It means the world to us. We love serving the collegiate athletics community, and are grateful for the many of you we get to not only call clients, but friends.

2014 was special but we’re just getting started. Let’s continue to change the game in 2015, together.

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 70 schools utilizing our services for their athletics department, contact us today.

Cyberbullying and Student Athletes. We need to #ChangeTheConversation

Earlier this year we spent some time with Purdue University student-athletes, educating them about how they can use social media in a positive and impactful way. One of the things we spend several minutes on in our social media trainings is how to deal with hate and criticism. As with most things in our sessions, it could easily be it’s own hour-long discussion.

Purdue recognized that and wanted to go deeper. Throughout the semester it was something they noticed was occurring often and they didn’t want to sit idly by. After a few discussions, we ended up coming back to do a session solely on cyberbullying. We looked at some statistics, the long-term psychological impacts and how practical ways they could be intentional in fighting against it. We looked at the impact this is having in college athletics and acknowledged the reality that this was happening on their own campus.

Cyberbullying is an awkward thing to talk about. It’s uncomfortable and easy to tune out. To be honest, I had a lot of anxiety about this session. I didn’t know how they would respond to such a heavy topic. It turned out to be one of the more powerful sessions I’ve ever been a part of. Purdue’s student-athletes were not only engaged, but they opened up about their own experiences. Several acknowledged that they had been cyberbullied, to the shock of their friends sitting around them. For maybe the first time, they felt empowered to speak up about it. To realize that they had done nothing wrong, that there was nothing wrong with them. They embraced the fact that the one thing they could not do was remain silent. It was a significant moment.

Out of this discussion came the idea for a video. Purdue wanted to to address this situation not only with their student-athletes, but with the community of college athletics. So we sat down and put together a script and recruited some of their student-athletes, who jumped at the opportunity. They plan to push the video on their social channels, but also show it on the video board before competitions. They are taking a stand against cyberbullying, owning their role in changing the conversation.

Kudos to the administration and the student-athletes at Purdue for being proactive with this issue. It’s on all of us to #ChangeTheConversation.



Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an comprehensive social media marketing strategy. To find out more about us or to join the more than 70 schools utilizing our services for their athletics department, contact us today.



4 ways student athletes can deal with haters on social media

One of the arguments against allowing student-athletes to use social media is how accessible it makes them to fans. Fan, of course, is short for fanatic. To say that people are passionate about sports would be quite the understatement. Online, that passion and fanaticism can and is taken to extreme, and sometimes flat out disturbing levels. We’ve seen “fans” wish death upon athletes through Twitter, call them racial slurs, tell them they are horrible and should give up their scholarship, and any number of other criticisms you can imagine.

Tweets like this are unacceptable. I’m no legal expert, but I firmly believe that legal action should be taken when somebody threatens to take a gun and 30 bullets to a team bus. This is something the Supreme Court is actually considering.

It’s the ugly side of Twitter for many public figures. In an article on Mashable, Bill Voth of Spiracle Media, who works with a number of professional athletes, had this to say about the topic, “Trolls are getting louder and more powerful, and I think ultimately this is one of the biggest threats to Twitter itself.” He’s right. Student-athletes are humans (and, for the most part, kids). Nobody deserves this type of abuse. If something isn’t done, it may drive public figures away from the platform.

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How many social media platforms should you be on?

Facebook, Twitter, Instagram, YouTube, Vine, Snapchat, Tumblr, Google+, Pinterest. The list of social media platforms you can be on is seemingly endless. Every time a new one pops up and gains traction, brands start foaming at the mouth about how they “engage” on this new platform.

“They already have 40 million users!”

“That demographic is exactly who we need to reach!”

“If you ain’t first, you’re last!”

To be fair, brands should do their due diligence. You don’t want to get too comfortable with where you are and miss out on what could be a legitimate opportunity to add real, measurable value to your fans. But too often, brands have FOMO (fear of missing out). As a result, we stretch ourselves too thin.

To create a presence on a new platform requires us to take time and resources away from our current platforms. As a result we end up being average, at best, on many platforms and great on none. Average, of course, isn’t what we are looking for. Average doesn’t cut it. Your fans don’t want or deserve average.

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Why Coaches Should Embrace Social Media

When we are on campus doing social media education sessions with student-athletes, we also do sessions with coaches and staff. Part of that is to better equip them to have meaningful conversations with their student-athletes about social media use, and part of it is to help them understand how/why they should be active on social media. Slowly but surely, coaches are coming around to the idea that it is beneficial for them to be present on social media. For those who work in social media this seems like a no-brainer, but for many it is still a tough thing to embrace.

One of the topics we hit on with coaches is how powerful social media can be for recruiting. As Oklahoma football coach Bob Stoops stated after he was asked why he created a Twitter account in 2012, “Strictly for recruiting. Got to. Gotta reach ’em.”

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