01 Aug

What new social media rules mean for college coaches

Kevin DeShazo Social Media Education, Social Media Strategy Tags: , , , , , , , , , , 0 Comments

It is August 1, 2016. That means NCAA Bylaw 13.10 is now live (note: this is only for D1). What is 13.10? Here’s the breakdown from our compliance friends at Purdue (follow on Twitter @boilerbylaws).

NCAA Bylaw 13.10

NCAA Bylaw 13.10

06 May

For coaches on social media, there are opportunities and risks

Kevin DeShazo Leadership, Social Media Education Tags: , , , , , , 0 Comments

Early on in our history we realized that the need for social media education extended beyond student-athletes. We added sessions for coaches and staff as a way to equip them to educate and empower student-athletes throughout the year, but also to equip these individuals to use social media with purpose. From AD’s to SID’s, compliance to marketing, development to ticket sales, GA’s to head coaches, employees of the athletics department are active on social media. And what they do online impacts recruiting, media relations, fan engagement and more.

image via saturdaydownsouth.com
image via saturdaydownsouth.com

03 May

Fieldhouse Media at NACDA 2016

Kevin DeShazo Leadership, Social Media Strategy Tags: , , , , , , , , , , , 0 Comments

NACDA is always a fun time for those in the college sports world. It’s a time to hear great speakers, to learn best practices, to sharpen your skills, to network and to relax. We’re excited to be a part of it again this year as we head to Dallas in June to discuss social media and leadership with the industry’s best and brightest. Take a look at our schedule below, put the times in your calendar, and let us know if you’ll be there! (and if you want to schedule individual meetings, shoot an email here)

5 Gears of Connectivity: How to be Present and Productive When There’s Never Enough Time
Saturday, June 11 from 3:40-4:30p in Governors Lecture Hall
Sunday, June 12 from 10:00-10:50a in Senators Lecture Hall

NACMA/CoSIDA Joint Panel
Social Media Best Practices
Other panelists: Nick Marquez from Facebook and Taylor Stern from the Dallas Cowbows

Tuesday, June 14 from 9:10-10:00a in the Trinity Ballroom

D2 ADA (open to all NACDA registrants)
5 Gears of Connectivity: How to be Present and Productive When There’s Never Enough Time
Wednesday, June 15 from 2:30-3:30p

Looking forward to seeing everyone in Dallas!

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 95 schools utilizing our services for their athletics department, contact us today.

29 Apr

Laremy Tunsil, the NFL Draft, and social media lessons for student athletes

Kevin DeShazo Social Media Education Tags: , , , , , , , , 0 Comments

A video posted to the Twitter account of NFL prospect and former Ole Miss football player Laremy Tunsil cost him anywhere from $7-12 million dollars. The video, posted just minutes before the NFL draft started, showed what was believed to be Tunsil smoking weed through a gas mask bong.

25 Apr

2016 Social Media use of Student Athletes [infographic]

Kevin DeShazo Social Media Education, Social Media Strategy Tags: , , , , , , , , , , 0 Comments

We recently published the results of our 2016 survey on the social media use of student-athletes. Thanks to the more than 1300 college athletes from every level of competition who took the time to take part in the survey. If you are a coach or administrator, take some time to dig through the numbers. It’s our 4th year to do this survey and the information, we believe, is really valuable. It gives us good insight into this group as it regards to their social media habits.

Some highlights/takeaways from the results

13 Apr

Social Media Use of Student Athletes: 2016 Survey Results

Kevin DeShazo Social Media Education, Social Media Strategy Tags: , , , , , , , , 0 Comments

Each year since 2013 we’ve compiled survey results from college athletes about their social media use. As we spend time on campuses around the country, it’s important that we continue to pay attention to trends in the platforms they use and their behavior on these platforms. The information is also important to coaches and administrators as they are the ones spending time each day with the players. The more informed they can be, the better and more relevant their conversations around this topic will be. We can’t have coaches out there trying to have a conversation about the use of MySpace and expect student-athletes to pay attention. You can see the results from 2013 here, 2014 here and last year here.

We collected responses over the last few weeks. In total, we have over 1300 student-athletes respond. We’ll analyze the results in a later post, but here are the numbers.

pic via dukechronicle.com
pic via dukechronicle.com

05 Jan

100X Teams Leadership Conference for Collegiate Athletics

Kevin DeShazo Leadership Tags: , , 0 Comments

What does every coach want? For his or her team to be as healthy as possible to produce wins and create a winning culture. The same is true inside each department. What if we focused the same amount of energy to help grow each team member to their highest possible level, while creating a culture where everyone plays in their sweet spot? What would that look like? What impact would that have on your team and athletics department?

That’s the idea of a 100X Leader. That is what we intend to help you do.

Great Leaders Multiply

29 Dec

What did 2015 look like for Fieldhouse Media?

Kevin DeShazo Social Media Education, Social Media Strategy Tags: , , , , , , , , , , , 0 Comments


As we head full speed into a new year, it’s always good to step back and reflect on the previous year. To understand where we’ve come from, where we are, and where we’re going. And, hopefully, to celebrate. Thanks to you, 2015 brought us many reasons to celebrate.


Social Media Education/Training

02 Dec

Why Kirk Herbstreit’s advice to coaches about student athletes using social media is wrong

Kevin DeShazo Social Media Education Tags: , , , , , , , 0 Comments

Kirk Herbstreit, in my opinion, is one of the best analysts in college football. He knows his stuff, he relates well to fans, he let’s you know where he stands, and he has fun. I’m a big fan. That said, Kirk – and the media members, coaches and administrators who agree with him – needs to re-evaluate his position on student-athletes using social media. Kirk went on ESPN Radio this morning on the Mike & Mike show. When asked what advice he would give to coaches, he had this to say (courtesy of 247 Sports):

“My recommendation in the future for all coaches – and I don’t know if you could control this – is get players away from social media; college players,” Herbstreit said. “Because what I find is it’s counterproductive. And I know it’s freedom of speech and you guys should get on this topic some time. And I don’t know how you’d control it. But I’ve never seen a team as active as Ohio State on social media and kind of going back-and-forth, whether it’s the fans, or media, or whatever it might be.

“You can say it doesn’t affect you, but at the end of the day it does. I would do everything in my power if I were a coach in today’s climate to say, ‘Hey guys, camp starts August 1 and your phones and social media, they get put on the sidelines until we’re done playing. You’re not going to engage. You’re not going to get involved. Because there’s nothing good that comes out of that.’

“I think in some weird way, that may have had some sort of impact on Ohio State, because those guys, they were tweeting more than they were practicing it seemed like sometimes. Those guys were really, really active – and kind of cute – on social media. And they need to put that away. All teams, in my mind, needs to put that stuff away.”

“It’s not always what they tweet out and what they send, it’s what they read and what people can say to them is the thing I have a problem with.”

04 Nov

3 Questions for Student Athletes to Ask Before Posting on Social Media

Kevin DeShazo Social Media Education Tags: , , , , , , , , 0 Comments

Many things keep administrators up at night. One of those things, not surprisingly, is what their student-athletes are doing online. “What are they posting? Who will see it? Will I get an email at 2:00 in the morning about it? Will I wake up to find one of our players on Deadspin for something she tweeted?”

What players post is out of the control of administrators and coaches – no matter what policies you have in place. It’s one of the main reasons social media education is so important. Given how much time college students spend online, and how much of a magnifying glass is on what student-athletes post, we must be intentional to educate, equip and empower them to use it well.

In our leadership sessions with teams and departments, we use a tool to decrease gossip and drama. It’s a visual tool that asks 3 questions.