27 Nov

Tennessee, Greg Schiano, and the power of social media in college sports

Kevin DeShazo Leadership, Social Media Education, Social Media Strategy Tags: , , , , , , , , , , , 0 Comments

Yesterday was quite the day. Without going into the full details (USA Today has a good recap here), the rundown is that Tennessee was rumored to be announcing Greg Schiano as their new football coach on Sunday afternoon/evening. Schiano is the current defensive coordinator at Ohio State. As soon multiple outlets confirmed that report, Twitter came to life and eventually, reports have come out stating that the hire will not happen. Schiano’s name came up in the Sandusky scandal (he was a GA at Penn State at the time) and Tennessee fans on Twitter were not happy. Tennessee legislators and local businesses even got in on the Twitter action, demanding the Vols go a different direction.

The White House Press Secretary even got involved.

There’s a lot to break down here and we’re just going to scratch the surface.

It’s easy to dismiss social media chatter as “fanatics” who don’t have a real impact on your program. And there is certainly some truth to that. We have often said that the great thing about social media is that it gives everyone a voice. Also, the terrible thing about social media is that it gives everyone a voice.

But this went beyond that. This went deeper than message board conspiracies to media members, businesses (potential sponsors?) and state politicians. Protests on campus were organized, the online mob grew louder, John Currie (AD at Tennessee) had his phone number (both office and cell) and email address posted to Twitter. The situation became so toxic that both parties disengaged.

We talk often about social media being used as a tool in the hiring process, but the story that isn’t often told is the power that fans now have. With social media, those voices (positive or negative) spread quickly. It becomes a snowball that grows larger and larger as it barrels down the mountain, taking out whatever (and whomever) gets in the way. And this time, what got in the way were a coach (and his family), an athletics director and athletics department.

AD’s have to not only have the pulse on their department, but on the fan base. With social media, fans are going to find every potential red flag a candidate could have. ADs and search committees no doubt do the same due diligence. Then they weigh whether those red flags are something they can overcome and “win” in the press conference and on the field/court, or if they’re enough of an issue to pass. Tennessee believe this to be the former (and I’m not here to place judgement on whether Schiano should or should not have been hired). *FWIW, Dan Wetzel covered the Penn State scandal as well as anyone and had this to say about Schiano’s involvement (or lack thereof) and the chaos that went down yesterday.

The problem is that they completely missed. They missed on how their fans would react, on how quickly the firestorm would last and on just how toxic the red flags were. They missed how influential social media can truly be. The outcry became digitally deafening. And it was enough of a crisis to cause an athletics department to back out of their decision, to change course. A coach was fired before he was every officially announced as hired.

Where we go from here is yet to be seen, but it certainly adds significant pressure to the already pressure-packed position of being a college athletics director.

Yesterday, the full power of sports fan Twitter was on full display. Whether that’s good or bad is yet to be determined, but today is one that will be talked about for years to come. And it’s certainly something we’ll discuss on our panel at the NCAA Convention in January, where we look at What AD’s Should Know About Social Media.

 

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 130 schools utilizing our services for their athletics department, contact us today.

25 Oct

Fieldhouse Media at the 2018 NCAA Convention

Kevin DeShazo Leadership, Social Media Education, Social Media Strategy Tags: , , , , , , , 0 Comments

The 2017 fall season is off and running and spring will be here before you know it. And that means it’s almost time for the 2018 NCAA Convention in Indianapolis! We’re excited to be involved this year with our founder, Kevin DeShazo, participating on a panel discussion on What Athletics Directors Should Know About Social media.

Details on the session
Topic: What Athletics Directors Should Know About Social Media
When: Thursday, January 18 from 2:30-4:00
Location: Indiana Convention Center
Panelists:
Russ Houghtaling, Oregon State Director of Ideation
Pat Kindig, Ohio State Assistant AD for Digital Assets
Kevin DeShazo, founder of Fieldhouse Media

 

Mark this session on your calendar. We look forward to seeing old friends and meeting new ones. If you’ll be there, let us know!

 

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 130 schools utilizing our services for their athletics department, contact us today.

10 Oct

New book from Fieldhouse Media founder Kevin DeShazo

Kevin DeShazo Leadership Tags: , , , , 0 Comments

You’re busy. You have meetings to attend and practice to run and donors to meet and games to prepare for and graphics to create and budgets to approve and on and on and on. 10 more emails decided to invade your inbox while reading this.

Busyness is the enemy of great leadership. The good news? You do have the time and you are more than capable of being a leader people want to follow. No matter your position, no matter your title, leadership is for you.

So where to start? That’s where the new book from Fieldhouse Media founder Kevin DeShazo, Leadership Interrupted, comes in. For the last 3.5 years, he’s been sending a daily email to leaders in athletics (sign up here to get on that list), challenging and inspiring them to be better leaders. He’s taken 365 of them and put them into a book. It will challenge and inspire you to become the leader you were meant to be.

Leadership is a journey, not an event. This book will be the guide for your leadership journey. It will help you be a better leader in the locker room, in the office and at home. The good news? It’s free for a limited time! Get it for yourself. Have your team get a copy (paperback version will be coming soon).

Right now, it’s #1 on Amazon for Career Guides and #10 in Nonfiction. Don’t miss out on this opportunity to invest in yourself. Are you ready? Go here to get your copy today.

 

In addition to running Fieldhouse Media, Kevin is a Partner with Culture Wins Championships, providing leaders in athletics with a proven program to create championship culture. To schedule a session for your team or learn more about our program, contact us today.

25 Jul

Social Media, Student Athletes and Social Issues

Kevin DeShazo Leadership, Social Media Education Tags: , , , , , , , , , , 0 Comments

“To sin by silence, when we should protest, makes cowards out of men.” Ella Wheeler Wilcox

We are, without question, living in interesting times. From #NeverTrump to #CrookedHillary, Russia news to #FakeNews, #BlackLivesMatter to #AllLivesMatter, our waves of communication (TV, internet and personal) are rife with tension. Everyone has a voice, everyone has an opinion, everyone has a platform to shout it from.

So, what about student-athletes? Coaches want to eliminate “distractions” and want the players focused, but we need to acknowledge that it might be tough to focus completely on their sport when they see what’s going on in the world – good and bad.

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26 May

Fieldhouse Media founder to present at #NACDA17

Kevin DeShazo Leadership Tags: , , , , , 0 Comments

Have you ever communicated something to your team and the only response you got was a room full of blank stares? Or maybe you wonder why Greg on your team always comes across as Debbie Downer, with a bullet point list of reasons the idea won’t work. Then there’s Rachel who never seems to realize the reality of your current situation as she comes up with these big, crazy ideas.

The truth is that everyone on your team has a different voice. They receive and process information in a unique way, and they communicate their ideas and objections and hopes and dreams in a unique way. And it’s your job to make sure you’re communicating intentionally so that everyone is together.

As a leader, if you can’t connect you can’t lead. And if you can’t get your team on the same page, you can’t move forward.

Velocity is speed plus alignment. Sometimes, as a leader, you have to slow down to speed up. At #NACDA17, Kevin DeShazo – Fieldhouse Media founder and partner at Culture Wins Championships – will help you discover your leadership voice and learn to communicate effectively with everyone you lead. It’s a system we call the 5 Voices. It’s a practical yet powerful system that we have implemented with athletic programs and businesses across the country.

 

 

Here are the times and locations of the sessions:

For MOAA
Monday June 12 in the Denver room
8:05-8:50
8:55-9:40
For NAAD
Wednesday June 14 in Salon J
9:00-10:00

Plan accordingly, as these will be sessions you won’t want to miss.

 

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 100 schools utilizing our services for their athletics department, contact us today.

Culture is a competitive advantage. Every leader wants to have a great culture, yet few know how to build it. We provide leaders in athletics with a proven program to create championship culture. To schedule a session for your team or learn more about our program, contact us today.

08 May

2017 Survey Results: Social Media use of Student Athletes

Kevin DeShazo Social Media Education Tags: , , , , , , , , , 0 Comments

For the past 4 years, we’ve surveyed collegiate athletes at every level about their social media use. You can see results from 2013, 2014, 2015 and 2016. This year we had more than 2000 student-athletes participate. This information is useful for administrators, to help you understand how and why this generation of athletes uses social media, but it is also helpful for us. This data informs how we structure our sessions and message to student-athletes, in order to be relevant and connect with them in a way that has a true impact. This is how we have become and continue to be the most trusted resource when it comes to educating student-athletes on social media use, and why more than 120 programs have utilized our services in the past 6 years.

We’ll do an analysis of this information in a later post but the results are clear: social media use is on the rise (no surprise) and there is still a significant need for social media education. There’s a tendency to believe that because this generation of athletes has grown up with social media, that they know how to use it well. For most, that simply isn’t the case. Understanding how and why to use social media well only comes through intentional education from someone who actually understands and uses social media.

Here are the results of our 2017 survey on the social media use of college athletes.

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09 Dec

Episode 1 of The Sports Leadership Podcast

Kevin DeShazo Leadership Tags: , , , , , 0 Comments

Welcome to Episode 1 of The Sports Leadership Podcast with Kevin DeShazo and Mark Hodgkin. (if you missed the introduction episode, listen to that here).

In this episode we discuss self-awareness and how that is the foundation for becoming a leader worth following. Once we truly know ourselves and our tendencies, we can choose how we lead. Know yourself to lead yourself.

A few items mentioned in the podcast.

Free course on understanding your true personality from GiANT Worldwide (you can also do this in person, via Skype, with Kevin – ask him on Twitter or shoot an email):

https://www.giant.courses/

Know Yourself to Lead Yourself tool:

 

Feedback, suggestions, questions? Let Mark or Kevin know via Twitter.

 

 

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 100 schools utilizing our services for their athletics department, contact us today.

08 Dec

Introducing The Sports Leadership Podcast

Kevin DeShazo Leadership, Marketing, Social Media Education, Social Media Strategy Tags: , , , , 0 Comments

Welcome, friends, to the introduction episode of The Sports Leadership Podcast. The show is hosted by Fieldhouse Media/Fieldhouse Leadership founder Kevin DeShazo and Mark Hodgkin, Product Manager for College Sports at NeuLion. This is a podcast that will focus on leadership and social media as it relates to sports. There are a number of podcasts on social media, and hundreds on leadership, but none that focused in the unique area of the athletics industry. We are excited to get this off the ground and look forward to it being another resource for those working in athletics.

 

Take a listen to the intro episode (We’ll also have it up on iTunes soon). We are always looking for feedback, questions and suggestions, so shoot your ideas to Mark or Kevin on Twitter.

 

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 100 schools utilizing our services for their athletics department, contact us today.

01 Aug

What new social media rules mean for college coaches

Kevin DeShazo Social Media Education, Social Media Strategy Tags: , , , , , , , , , , 0 Comments

It is August 1, 2016. That means NCAA Bylaw 13.10 is now live (note: this is only for D1). What is 13.10? Here’s the breakdown from our compliance friends at Purdue (follow on Twitter @boilerbylaws).

NCAA Bylaw 13.10

NCAA Bylaw 13.10

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06 May

For coaches on social media, there are opportunities and risks

Kevin DeShazo Leadership, Social Media Education Tags: , , , , , , 0 Comments

Early on in our company history, we realized that the need for social media education extended beyond student-athletes. We added sessions for coaches and staff as a way to equip them to educate and empower student-athletes throughout the year, but also to equip these individuals to use social media with purpose. From AD’s to SID’s, compliance to marketing, development to ticket sales, GA’s to head coaches, employees of the athletics department are active on social media. And what they do online impacts recruiting, media relations, fan engagement and more.

image via saturdaydownsouth.com
image via saturdaydownsouth.com

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