22 Jun

A blueprint for social media success in college athletics

Kevin DeShazo Social Media Strategy Tags: , , , , , , , 0 Comments

Blueprint: a detailed plan of how to do something

We talk a lot about social media use of college athletics departments, and of course how student-athletes and staff use the various social media platforms. We tweet out a lot of links to something inspiring that one department did, or something unique that another program published. These ideas help to get creative juices flowing, to see what works for others that might work for you. The problem is that, without an actual strategy, none of these are really helpful. You don’t just throw graphics or videos or stories up independently of one another. Each has a place in your overall brand story, each serves a purpose in establishing and furthering your voice. You got a lot of RTs on that great pic but what now? That funny YouTube video you posted went viral, but you didn’t have a plan in place to capture that momentum. You are doing social media, but you aren’t really doing social media.

In our visits to over 80 athletics departments and conferences, we ask a lot of questions and learn about where people are succeeding and where they are struggling when it comes to social media.

These discussions (along with our work with athletics organizations and studying the social media industry as a whole) resulted in a presentation that we’ve given over the past two years at a number of events, on creating a blueprint for social media success in college sports.

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18 Jun

The most powerful content you can create on social media

Kevin DeShazo Social Media Strategy Tags: , , , 0 Comments

When it comes to our digital and social media efforts, we’re all in search of compelling content. The perfect image, the emotional video, the perfectly-timed GIF or Vine. “What will our fans respond to?” “What will resonate with them?” “What story can we tell?”

This is a commendable and necessary pursuit. We’re a visual society. Images and videos win. They capture our attention, stir up emotion and can cause us to take action. Keep pursuing that.

Where most teams/brands/organizations go wrong on social media is in the area of listening and responding. A recent study by Socialbakers showed that 80% of US companies don’t respond to questions on Twitter. 60% don’t respond on Facebook. [insert facepalm GIF]

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20 Apr

The Key to Reaching Millennials

Kevin DeShazo Social Media Strategy Tags: , , , , , , 0 Comments

876,000. Do a Google search for “How to reach Millennials” and that’s the amount of results you get. Spend any time on social media, at conferences (sports and otherwise) or in marketing meetings and that topic is guaranteed to come up. I’ve been lucky enough to address this topic on panels at a few conferences. It is the question of the year right now and everybody is searching for answers.

The  problem is that asking how we “reach” Millennials is the wrong question. To reach an audience isn’t difficult. You’ve chased Millennials from Facebook to YouTube to Twitter to Instagram to Vine to Snapchat to _______. You are reaching them but you aren’t engaging with them (as a result, they aren’t engaging with you). We put so much effort on this idea of “reach” that we miss out on the fact that Millennials, like any other generation, are people. People who want to be heard, to be interacted with, to be cared about, to belong. They don’t want to be sold to (who does?), they want to be a part of what’s happening.

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09 Mar

Social Media Use of Student Athletes: 2015 Survey Results [infographic]

Kevin DeShazo Social Media Education, Social Media Strategy Tags: , , , , , 0 Comments

Last week we published the results of our latest survey, looking at the social media use of college athletes. With nearly 1000 participants, the data gave us a good look into where this group is spending their time online. There are a few takeaways from the data as it relates to both the education of student-athletes on social media and how we reach this audience from a marketing and communications perspective.

In terms of education, we’re seeing that 43% spend more than an hour on social media each day with 37% of them saying they’ve posted something regret. Meanwhile, 45 have had zero training/education on social media use. This plays out in that 48% believe Yik Yak is anonymous and 41% have posted something inappropriate on Snapchat, which implies that they believe that it is private and pictures actually disappear.

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02 Mar

Social Media Use of Student Athletes: 2015 Survey Results

Kevin DeShazo Social Media Education, Social Media Strategy Tags: , , , , , , , , , 1 Comment

Over the last few weeks we’ve been compiling data on our third annual survey looking at the social media use of collegiate student-athletes (can see the results from our 2013 survey here and 2014 here). This isn’t a perfect science but it does allow us a good look into how college athletes use social media. This helps us be more effective in our social media education and training sessions, and also provides valuable insight as we help athletics departments craft social media strategies.

This year we had nearly 1000 student-athletes participate. We owe a huge thanks to the administrators who passed on the survey and encouraged their student-athletes to take it, and of course to those who took the time to fill it out.

Here are the results of our 2015 survey on the social media use of student-athletes:

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18 Feb

Fieldhouse Media and the 2015 #SportsConf

Kevin DeShazo Marketing, Social Media Strategy Tags: , , , 0 Comments

A bit late on the notice but make some time today and tomorrow to check out the 2015 #SportsConf. You don’t even have to leave your desk to attend! If you can’t catch all the videos (that work thing always gets in the way, we know), you can follow along with the hashtag on Twitter. If you register, you can also go back and watch the recorded sessions. Full details on the event are at www.hashtagsportsconf.com.

The conference is full of incredible speakers from organizations like the Boston Red Sox, San Francisco Giants, Sporting News, FanCred, New Balance, The Players’ Tribune and more.

Fieldhouse Media founder Kevin DeShazo will be on a panel tomorrow afternoon at 3:30 ET to discuss the Rise of the Millennials: Best Practices on Engaging Today’s Fan in the Feed. (link to watch)

Look forward to digitally seeing you there!

 

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 70 schools utilizing our services for their athletics department, contact us today.

12 Jan

Fieldhouse Media at the 2015 NCAA Convention

Kevin DeShazo Social Media Education, Social Media Monitoring, Social Media Strategy Tags: , , , , , 0 Comments

2015 is here and it’s off to a fast start. The NCAA Convention is this week in our nation’s capital. Making the trip? We’d love to see you! Mike Koehler – one of our brilliant social media minds who helps us create effective social media strategies for athletics departments – will be serving on a panel about using social media to your advantage in a crisis. While we all hope and pray that a crisis never hits the doorsteps of our department, it’s necessary to have a plan in place in the event that this becomes reality. Social Media can be a critical resource during this time, from listening to response to advocacy. Make it work for you.

Details on the session
Crisis Communication: How to use social media to your advantage
When: Thursday from 1:15-2:15
Location: Woodrow Wilson Ballroom A
Open to all

If you’ll be there, let us know!

 

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 70 schools utilizing our services for their athletics department, contact us today.

22 Dec

A look back at 2014

Kevin DeShazo Social Media Education, Social Media Strategy Tags: , , , , , , 0 Comments

Thanks to you, 2014 was our best year yet. From January to December, you’ve kept us busy and we’ve loved every minute. How busy? Let’s look:

  • We traveled more than 45,000 miles
  • Visited over 40 campuses and conferences in 15 states (many thanks to Southwest and Delta for getting us to and fro safely)
  • Educated more than 25,000 student-athletes, coaches and administrators about how to use social media well
  • Helped programs from every level – NAIA up to the Power 5 conferences – see direct, measurable results from developing and executing effective social media strategies across a variety of platforms
  • Launched Fieldhouse Leadership to help develop leaders worth following in collegiate athletics
So thank you. Thank you for believing that social media education for your student-athletes and staff is worth investing in. That they are worth investing in, so that they can better represent themselves and your department online.. Thank you for believing that there is a better way to tell your story online, that your fans deserve the best content and that your team – with the right road map – is capable of creating it.Thank you for choosing Fieldhouse Media. It means the world to us. We love serving the collegiate athletics community, and are grateful for the many of you we get to not only call clients, but friends.

2014 was special but we’re just getting started. Let’s continue to change the game in 2015, together.

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 70 schools utilizing our services for their athletics department, contact us today.

05 Dec

Cyberbullying and Student Athletes. We need to #ChangeTheConversation

Kevin DeShazo Social Media Education Tags: , , , 1 Comment

Earlier this year we spent some time with Purdue University student-athletes, educating them about how they can use social media in a positive and impactful way. One of the things we spend several minutes on in our social media trainings is how to deal with hate and criticism. As with most things in our sessions, it could easily be it’s own hour-long discussion.

Purdue recognized that and wanted to go deeper. Throughout the semester it was something they noticed was occurring often and they didn’t want to sit idly by. After a few discussions, we ended up coming back to do a session solely on cyberbullying. We looked at some statistics, the long-term psychological impacts and how practical ways they could be intentional in fighting against it. We looked at the impact this is having in college athletics and acknowledged the reality that this was happening on their own campus.

Cyberbullying is an awkward thing to talk about. It’s uncomfortable and easy to tune out. To be honest, I had a lot of anxiety about this session. I didn’t know how they would respond to such a heavy topic. It turned out to be one of the more powerful sessions I’ve ever been a part of. Purdue’s student-athletes were not only engaged, but they opened up about their own experiences. Several acknowledged that they had been cyberbullied, to the shock of their friends sitting around them. For maybe the first time, they felt empowered to speak up about it. To realize that they had done nothing wrong, that there was nothing wrong with them. They embraced the fact that the one thing they could not do was remain silent. It was a significant moment.

Out of this discussion came the idea for a video. Purdue wanted to to address this situation not only with their student-athletes, but with the community of college athletics. So we sat down and put together a script and recruited some of their student-athletes, who jumped at the opportunity. They plan to push the video on their social channels, but also show it on the video board before competitions. They are taking a stand against cyberbullying, owning their role in changing the conversation.

Kudos to the administration and the student-athletes at Purdue for being proactive with this issue. It’s on all of us to #ChangeTheConversation.

 

 

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an comprehensive social media marketing strategy. To find out more about us or to join the more than 70 schools utilizing our services for their athletics department, contact us today.

 

 

24 Nov

4 ways student athletes can deal with haters on social media

Kevin DeShazo Social Media Education Tags: , , , 0 Comments

One of the arguments against allowing student-athletes to use social media is how accessible it makes them to fans. Fan, of course, is short for fanatic. To say that people are passionate about sports would be quite the understatement. Online, that passion and fanaticism can and is taken to extreme, and sometimes flat out disturbing levels. We’ve seen “fans” wish death upon athletes through Twitter, call them racial slurs, tell them they are horrible and should give up their scholarship, and any number of other criticisms you can imagine.

Tweets like this are unacceptable. I’m no legal expert, but I firmly believe that legal action should be taken when somebody threatens to take a gun and 30 bullets to a team bus. This is something the Supreme Court is actually considering.

It’s the ugly side of Twitter for many public figures. In an article on Mashable, Bill Voth of Spiracle Media, who works with a number of professional athletes, had this to say about the topic, “Trolls are getting louder and more powerful, and I think ultimately this is one of the biggest threats to Twitter itself.” He’s right. Student-athletes are humans (and, for the most part, kids). Nobody deserves this type of abuse. If something isn’t done, it may drive public figures away from the platform.

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