There’s a growing trend, and it’s a good one, where universities are investing in software that monitors what their student-athletes are saying on social media. This issue came about after UNC was sanctioned by the NCAA for a “failure to monitor social media.” How does it work? You plug in certain words that you don’t want your student-athletes mentioning on Twitter. It could be anything. Violence-related, sexual, drugs, alcohol, agents, money, etc. When a student tweets something with one of your “red-alert” words, somebody in the department gets a notification and you deal with it appropriately.
It is something we offer through FieldTrack, our real-time monitoring service where we also track what is being said to and about your student-athletes by 3rd parties. This is to help ensure compliance with your department’s social media regulations (remember – the NCAA does not have any social media guidelines), as well as to protect the image of your student-athletes and uncover opportunities for continued education and discussion. Missing a game is not near as severe as losing out on a future job because of an unfortunate tweet.
Tom Satkowiak, Associate Media Relations Director/Sports Information Director for men’s basketball at the University of Tennessee, recently created an incredibly thorough list of Twitter tips for Division I student-athletes. Rather than reinvent the wheel, I thought it would be a better and more efficient idea to share his list here. Read it, share it, and leave any questions in the comments. And be sure to follow Tom on Twitter: