Over the last few weeks we’ve been compiling data on our third annual survey looking at the social media use of collegiate student-athletes (can see the results from our 2013 survey here and 2014 here). This isn’t a perfect science but it does allow us a good look into how college athletes use social media. This helps us be more effective in our social media education and training sessions, and also provides valuable insight as we help athletics departments craft social media strategies.
This year we had nearly 1000 student-athletes participate. We owe a huge thanks to the administrators who passed on the survey and encouraged their student-athletes to take it, and of course to those who took the time to fill it out.
Here are the results of our 2015 survey on the social media use of student-athletes: