New Research on Social Media Monitoring of Student-Athletes

New Research on Social Media Monitoring of Student-Athletes

We know student-athletes are not fond of the negative approach to social media education, but what about monitoring? According to Sanderson and Browning, "participants also collectively expressed skepticism about social media monitoring." Before we go forward, monitoring doesn't have to be outsourced to a company like ours. Following somebody on social media is monitoring them. Adding them to a Twitter list is monitoring them. We've talked with journalists who have a Twitter list of student-athletes from the university they cover, scrolling through it constantly to see if there is anything newsworthy or controversial. Somebody is always watching.

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Social Media Education for College Athletes - Is it working?

This weekend the 2014 Summit for International Association for Communication and Sport took place in New York. It was a fantastic event with an incredible amount of research presented, from social media and image rehabilitation, media coverage of scandals, sports media in the digital age and more. One paper discussed was the research of professors Jimmy Sanderson (Clemson) and Blair Browning (Baylor). Sanderson and Browning examined how college athletes perceive social media training. 

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Fieldhouse Media founder Kevin DeShazo to present at NAIA Convention

Fieldhouse Media founder Kevin DeShazo has been invited to present at the NAIA Convention next month. He will discuss the increasingly important issues surrounding social media and college athletics, specifically the need for educating student-athletes and staff on social media use and how programs can utilize social media to their benefit.

Details of the session:

Details for the convention can be found here.

We are thrilled to be a part of the NAIA Convention and look forward to seeing you there!

 

Fieldhouse Media is an award-winning firm dedicated to helping athletic departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the over 50 schools utilizing our services for their athletic department, contact us today.

What story are you telling on social media?

What story are you telling on social media?

Too often we jump into social media, whether in our overall strategy or as we move into a new season, without stopping to think about who we are and where we are going. This may be due to a perceived lack of time, resources, information or all of the above. We know we are going to tweet out scores, post some pictures on Facebook and Instagram, maybe throw in a few YouTube videos where we chat with players. We head out hoping to get retweets, replies, likes, shares, comments and clicks. That's the goal, right?

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Is social media poison for student-athletes?

Is social media poison for student-athletes?

Rick Pitino has been in the headlines this week for his take on social media as it pertains to athletes. In a quote shared by FoxSports, Pitino said, "I think anybody who reads social media who’s in sports is not all there. To me, I think it’s the great class of underachievers who live on the Internet with social media. I think it’s people that waste their time, and underachieve because they're not paying attention to what they should be." This was retweeted and overreacted to by many, myself included. Turns out Pitino was talking about those who spew hatred and racism at student-athletes. Clearly, on that point, he's right. 

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NCAA Social Media Recruiting and Reference Guide for Division I

The compliance department at the University of Tennessee athletics department put together this helpful guide to the ever-evolving and sometimes confusing rules of social media use for recruiting. Definitely something to keep nearby, and to share with your coaches and staff. (To see the rules for those in DIII, go here)

Fieldhouse Media is a firm dedicated to helping student-athletes and coaches use social media in a positive, appropriate way through education and monitoring. To find out more about us or to join the over 50 schools utilizing our services for their athletic department, contact us today

Fieldhouse Media adds social media consulting to its service offerings

In the past two and a half years we have spent time on over 50 campuses, presenting to over 30,000 student-athletes, coaches and staff members on how to use social media well. We have helped them understand not only how to tell their story and develop their reputation online, but why that is necessary. Today, we are excited to offer something that focuses on the athletic department as a whole. 

While most athletic departments and conferences are utilizing social media, many still have questions - a lot of them. Questions about strategy, content, audience, purpose, return. You've heard it said that if athletics are the front porch of a university, social and digital media are the front porch of athletics. We believe that to be true. We also believe that, regardless of the size of your department or budget, you can make an impact with how you use social media. 

Our team has over 15 years of combined experience in creating content online. From Fortune 500 companies to non-profits, CEOs to small business owners and individuals, we understand how to help brands succeed in the digital space. 

You have a story to tell online. You have fans that want to engage in that story. We are excited to help you tell it.

Contact us today to learn more.

Fieldhouse Media is a firm dedicated to helping student-athletes and coaches use social media in a positive, appropriate way through education and monitoring. To find out more about us or to join the over 50 schools utilizing our services for their athletic department, contact us today

 

6 tips for student-athletes to utilize social media in their job search

So how can student-athletes use social media in the job search? Not just to avoid having their resumé thrown in the trash, but to stand out in a positive way? To show employers that they are reliable, trustworthy, have integrity and fit into their workplace culture? You can teach a new employee almost any skill, from marketing to accounting to sales, but you can't teach character and how to make good decisions. Things that employers can learn about you from your social media presence.

We had a great session with a group of senior student-athletes recently on how they can use social media in the job search, and thought it was worth sharing those tips from that discussion.

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Social Media Use of Student Athletes: 2014 survey results

We recently conducted our second annual survey looking at the social media use of student-athletes, or what we call the iAthlete. You can read the results from last year here. Truth be told, we could do this survey several times per year given how often the social media landscape changes. 

To the administrators who passed the survey on to their student-athletes, we can't thank you enough. We had nearly 500 responses. This information helps us serve you better when we're on campus doing our social media education sessions, and we hope that it is also useful for you as you interact with your student-athletes on this topic on a regular basis. Let's get to it.

A few takeaways:

  • 78% of student-athletes are using Twitter, up from 72% one year ago.
  • 78% of student-athletes are using Instagram, up from 65% one year ago.
  • 94% are on Facebook (which is no surprise), but 85% use it less today than they did one year ago
  • 85% have a Snapchat account, up from 53% last year. Snapchat is designed for 1:1 or 1:few private communication (which, like email or text messaging, arguably isn't social media), but it's still something we must be discussing with student-athletes
  • 17% have used social media to network for a job or internship
  • Twitter is the most popular public platform for student-athletes, but also the platform where most have posted something inappropriate
  • 38% spend more than 1 hour per day on social media
  • 40% have had no social media education or training. This is down from 51% last year, but still unacceptable

A breakdown of where the student-athletes came from:

64% DI
13% DII
9% DIII
14% NAIA

Twitter:
78% have a Twitter account
35% check it 5 times or less per day without tweeting
37% check it more than 10 times per day
87% tweet 5 times or less per day
76% have between 100 and 500 followers
11% have more than 500 followers
67% have a public account
7% have shared personal info on Twitter (phone #, email address, etc)
18% have tweeted something inappropriate (drugs, alcohol, sexual, racial, profanity, etc)
6% have received hateful/critical tweets from fans, 72% of them responded

Facebook:
94% have Facebook
85% use it less today than they did a year ago
77% check it less than 5 times per day without posting
99% post less than 5 times per day
40% have between 100-500 friends on FB
58% have more than 500 friends
9% have posted something inappropriate (profanity, alcohol, drugs, sexual, racial, violence, etc)
91% utilize the privacy settings on Facebook

Instagram:
78% have an Instagram account
63% have a private account
36% check it between 5-10 times per day w/out posting
32% check it more than 10 times per day
98% post less than 5 times per day
5% have posted something inappropriate (drugs, nudity, alcohol, racial, violence, etc)

Snapchat:
85% have a Snapchat account
44% send less than 5 snaps per day
24% send more than 10 per day
10% have sent an inappropriate snap (profanity, nudity, drugs, etc)
5% have sent snaps to a stranger
49% have received snaps from a stranger

Other:
8% have checked social media during one of their games
5% have posted to social media during one of their games
2% have engaged in a romantic relationship online
41% have met somebody in person that they first interacted with online
17% have used social media to network/connect for a job or internship
40% have had no social media training
52% have had 1-3 hours of training
11% use LinkedIn
7% use Tumblr
13% use Google+
38% spend more than 1 hour per day on social media
21% spend less than 30 minutes per day on social media

 

Fieldhouse Media is a firm dedicated to helping student-athletes and coaches use social media in a positive, appropriate way through education and monitoring. To find out more about us or to join the over 50 schools utilizing our services for their athletic department, contact us today.

Should You Post That to Social Media?

This is a great infographic, courtesy of OnlineClasses, about determining whether or not you should post that status/tweet/pic on social media. A good reminder to remember your audience, and to not only focus on whether something is inappropriate to post, but also whether it is valuable and necessary - a topic we discuss heavily with student-athletes and coaches. 

Share with your student-athletes.


To Post or Not to Post Infographic

 

Fieldhouse Media is a firm dedicated to helping student-athletes and coaches use social media in a positive, appropriate way through education and monitoring. To find out more about us or to join the over 40 schools utilizing our services for their athletic department, contact us today.