Category: Marketing

08 Dec

Introducing The Sports Leadership Podcast

Kevin DeShazo Leadership, Marketing, Social Media Education, Social Media Strategy Tags: , , , , 0 Comments

Welcome, friends, to the introduction episode of The Sports Leadership Podcast. The show is hosted by Fieldhouse Media/Fieldhouse Leadership founder Kevin DeShazo and Mark Hodgkin, Product Manager for College Sports at NeuLion. This is a podcast that will focus on leadership and social media as it relates to sports. There are a number of podcasts on social media, and hundreds on leadership, but none that focused in the unique area of the athletics industry. We are excited to get this off the ground and look forward to it being another resource for those working in athletics.

 

Take a listen to the intro episode (We’ll also have it up on iTunes soon). We are always looking for feedback, questions and suggestions, so shoot your ideas to Mark or Kevin on Twitter.

 

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 100 schools utilizing our services for their athletics department, contact us today.

18 Feb

Fieldhouse Media and the 2015 #SportsConf

Kevin DeShazo Marketing, Social Media Strategy Tags: , , , 0 Comments

A bit late on the notice but make some time today and tomorrow to check out the 2015 #SportsConf. You don’t even have to leave your desk to attend! If you can’t catch all the videos (that work thing always gets in the way, we know), you can follow along with the hashtag on Twitter. If you register, you can also go back and watch the recorded sessions. Full details on the event are at www.hashtagsportsconf.com.

The conference is full of incredible speakers from organizations like the Boston Red Sox, San Francisco Giants, Sporting News, FanCred, New Balance, The Players’ Tribune and more.

Fieldhouse Media founder Kevin DeShazo will be on a panel tomorrow afternoon at 3:30 ET to discuss the Rise of the Millennials: Best Practices on Engaging Today’s Fan in the Feed. (link to watch)

Look forward to digitally seeing you there!

 

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 70 schools utilizing our services for their athletics department, contact us today.

11 Jun

What if your athletics department stopped using social media?

Kevin DeShazo Marketing, Social Media Strategy 0 Comments

I just returned from the NACDA and CoSIDA conventions in Orlando. A week full of networking, connecting and learning from the best in the business. As has been the norm over the past few years, social media was a hot topic. There were a number of panels dedicated to discussing social media, from how to engage with fans to getting your story out to the media to handling it on a personal level – and that’s just scratching the surface. It’s a topic that, truth be told, could use its own conference.

The good news is that athletics departments are continuing to rethink their goals and strategies on social media. We are constantly examining our approach, measuring results and adjusting as needed. There’s a desire to do more and to be better.

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