Category: Social Media Education
“To sin by silence, when we should protest, makes cowards out of men.” Ella Wheeler Wilcox
We are, without question, living in interesting times. From #NeverTrump to #CrookedHillary, Russia news to #FakeNews, #BlackLivesMatter to #AllLivesMatter, our waves of communication (TV, internet and personal) are rife with tension. Everyone has a voice, everyone has an opinion, everyone has a platform to shout it from.
So, what about student-athletes? Coaches want to eliminate “distractions” and want the players focused, but we need to acknowledge that it might be tough to focus completely on their sport when they see what’s going on in the world – good and bad.
For the past 4 years, we’ve surveyed collegiate athletes at every level about their social media use. You can see results from 2013, 2014, 2015 and 2016. This year we had more than 2000 student-athletes participate. This information is useful for administrators, to help you understand how and why this generation of athletes uses social media, but it is also helpful for us. This data informs how we structure our sessions and message to student-athletes, in order to be relevant and connect with them in a way that has a true impact. This is how we have become and continue to be the most trusted resource when it comes to educating student-athletes on social media use, and why more than 120 programs have utilized our services in the past 6 years.
We’ll do an analysis of this information in a later post but the results are clear: social media use is on the rise (no surprise) and there is still a significant need for social media education. There’s a tendency to believe that because this generation of athletes has grown up with social media, that they know how to use it well. For most, that simply isn’t the case. Understanding how and why to use social media well only comes through intentional education from someone who actually understands and uses social media.
Here are the results of our 2017 survey on the social media use of college athletes.
Welcome, friends, to the introduction episode of The Sports Leadership Podcast. The show is hosted by Fieldhouse Media/Fieldhouse Leadership founder Kevin DeShazo and Mark Hodgkin, Product Manager for College Sports at NeuLion. This is a podcast that will focus on leadership and social media as it relates to sports. There are a number of podcasts on social media, and hundreds on leadership, but none that focused in the unique area of the athletics industry. We are excited to get this off the ground and look forward to it being another resource for those working in athletics.
Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 100 schools utilizing our services for their athletics department, contact us today.
It is August 1, 2016. That means NCAA Bylaw 13.10 is now live (note: this is only for D1). What is 13.10? Here’s the breakdown from our compliance friends at Purdue (follow on Twitter @boilerbylaws).
Early on in our company history, we realized that the need for social media education extended beyond student-athletes. We added sessions for coaches and staff as a way to equip them to educate and empower student-athletes throughout the year, but also to equip these individuals to use social media with purpose. From AD’s to SID’s, compliance to marketing, development to ticket sales, GA’s to head coaches, employees of the athletics department are active on social media. And what they do online impacts recruiting, media relations, fan engagement and more.
We recently published the results of our 2016 survey on the social media use of student-athletes. Thanks to the more than 1300 college athletes from every level of competition who took the time to take part in the survey. If you are a coach or administrator, take some time to dig through the numbers. It’s our 4th year to do this survey and the information, we believe, is really valuable. It gives us good insight into this group as it regards to their social media habits.
Some highlights/takeaways from the results
Each year since 2013 we’ve compiled survey results from college athletes about their social media use. As we spend time on campuses around the country, it’s important that we continue to pay attention to trends in the platforms they use and their behavior on these platforms. The information is also important to coaches and administrators as they are the ones spending time each day with the players. The more informed they can be, the better and more relevant their conversations around this topic will be. We can’t have coaches out there trying to have a conversation about the use of MySpace and expect student-athletes to pay attention. You can see the results from 2013 here, 2014 here and last year here.
We collected responses over the last few weeks. In total, we have over 1300 student-athletes respond. We’ll analyze the results in a later post, but here are the numbers.
As we head full speed into a new year, it’s always good to step back and reflect on the previous year. To understand where we’ve come from, where we are, and where we’re going. And, hopefully, to celebrate. Thanks to you, 2015 brought us many reasons to celebrate.
Kirk Herbstreit, in my opinion, is one of the best analysts in college football. He knows his stuff, he relates well to fans, he let’s you know where he stands, and he has fun. I’m a big fan. That said, Kirk – and the media members, coaches and administrators who agree with him – needs to re-evaluate his position on student-athletes using social media. Kirk went on ESPN Radio this morning on the Mike & Mike show. When asked what advice he would give to coaches, he had this to say (courtesy of 247 Sports):
“My recommendation in the future for all coaches – and I don’t know if you could control this – is get players away from social media; college players,” Herbstreit said. “Because what I find is it’s counterproductive. And I know it’s freedom of speech and you guys should get on this topic some time. And I don’t know how you’d control it. But I’ve never seen a team as active as Ohio State on social media and kind of going back-and-forth, whether it’s the fans, or media, or whatever it might be.
“You can say it doesn’t affect you, but at the end of the day it does. I would do everything in my power if I were a coach in today’s climate to say, ‘Hey guys, camp starts August 1 and your phones and social media, they get put on the sidelines until we’re done playing. You’re not going to engage. You’re not going to get involved. Because there’s nothing good that comes out of that.’
“I think in some weird way, that may have had some sort of impact on Ohio State, because those guys, they were tweeting more than they were practicing it seemed like sometimes. Those guys were really, really active – and kind of cute – on social media. And they need to put that away. All teams, in my mind, needs to put that stuff away.”
“It’s not always what they tweet out and what they send, it’s what they read and what people can say to them is the thing I have a problem with.”