Category: Social Media Education

27 Nov

Tennessee, Greg Schiano, and the power of social media in college sports

Kevin DeShazo Leadership, Social Media Education, Social Media Strategy Tags: , , , , , , , , , , , 0 Comments

Yesterday was quite the day. Without going into the full details (USA Today has a good recap here), the rundown is that Tennessee was rumored to be announcing Greg Schiano as their new football coach on Sunday afternoon/evening. Schiano is the current defensive coordinator at Ohio State. As soon multiple outlets confirmed that report, Twitter came to life and eventually, reports have come out stating that the hire will not happen. Schiano’s name came up in the Sandusky scandal (he was a GA at Penn State at the time) and Tennessee fans on Twitter were not happy. Tennessee legislators and local businesses even got in on the Twitter action, demanding the Vols go a different direction.

The White House Press Secretary even got involved.

There’s a lot to break down here and we’re just going to scratch the surface.

It’s easy to dismiss social media chatter as “fanatics” who don’t have a real impact on your program. And there is certainly some truth to that. We have often said that the great thing about social media is that it gives everyone a voice. Also, the terrible thing about social media is that it gives everyone a voice.

But this went beyond that. This went deeper than message board conspiracies to media members, businesses (potential sponsors?) and state politicians. Protests on campus were organized, the online mob grew louder, John Currie (AD at Tennessee) had his phone number (both office and cell) and email address posted to Twitter. The situation became so toxic that both parties disengaged.

We talk often about social media being used as a tool in the hiring process, but the story that isn’t often told is the power that fans now have. With social media, those voices (positive or negative) spread quickly. It becomes a snowball that grows larger and larger as it barrels down the mountain, taking out whatever (and whomever) gets in the way. And this time, what got in the way were a coach (and his family), an athletics director and athletics department.

AD’s have to not only have the pulse on their department, but on the fan base. With social media, fans are going to find every potential red flag a candidate could have. ADs and search committees no doubt do the same due diligence. Then they weigh whether those red flags are something they can overcome and “win” in the press conference and on the field/court, or if they’re enough of an issue to pass. Tennessee believe this to be the former (and I’m not here to place judgement on whether Schiano should or should not have been hired). *FWIW, Dan Wetzel covered the Penn State scandal as well as anyone and had this to say about Schiano’s involvement (or lack thereof) and the chaos that went down yesterday.

The problem is that they completely missed. They missed on how their fans would react, on how quickly the firestorm would last and on just how toxic the red flags were. They missed how influential social media can truly be. The outcry became digitally deafening. And it was enough of a crisis to cause an athletics department to back out of their decision, to change course. A coach was fired before he was every officially announced as hired.

Where we go from here is yet to be seen, but it certainly adds significant pressure to the already pressure-packed position of being a college athletics director.

Yesterday, the full power of sports fan Twitter was on full display. Whether that’s good or bad is yet to be determined, but today is one that will be talked about for years to come. And it’s certainly something we’ll discuss on our panel at the NCAA Convention in January, where we look at What AD’s Should Know About Social Media.

 

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 130 schools utilizing our services for their athletics department, contact us today.

25 Oct

Fieldhouse Media at the 2018 NCAA Convention

Kevin DeShazo Leadership, Social Media Education, Social Media Strategy Tags: , , , , , , , 0 Comments

The 2017 fall season is off and running and spring will be here before you know it. And that means it’s almost time for the 2018 NCAA Convention in Indianapolis! We’re excited to be involved this year with our founder, Kevin DeShazo, participating on a panel discussion on What Athletics Directors Should Know About Social media.

Details on the session
Topic: What Athletics Directors Should Know About Social Media
When: Thursday, January 18 from 2:30-4:00
Location: Indiana Convention Center
Panelists:
Russ Houghtaling, Oregon State Director of Ideation
Pat Kindig, Ohio State Assistant AD for Digital Assets
Kevin DeShazo, founder of Fieldhouse Media

 

Mark this session on your calendar. We look forward to seeing old friends and meeting new ones. If you’ll be there, let us know!

 

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 130 schools utilizing our services for their athletics department, contact us today.

25 Jul

Social Media, Student Athletes and Social Issues

Kevin DeShazo Leadership, Social Media Education Tags: , , , , , , , , , , 0 Comments

“To sin by silence, when we should protest, makes cowards out of men.” Ella Wheeler Wilcox

We are, without question, living in interesting times. From #NeverTrump to #CrookedHillary, Russia news to #FakeNews, #BlackLivesMatter to #AllLivesMatter, our waves of communication (TV, internet and personal) are rife with tension. Everyone has a voice, everyone has an opinion, everyone has a platform to shout it from.

So, what about student-athletes? Coaches want to eliminate “distractions” and want the players focused, but we need to acknowledge that it might be tough to focus completely on their sport when they see what’s going on in the world – good and bad.

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08 May

2017 Survey Results: Social Media use of Student Athletes

Kevin DeShazo Social Media Education Tags: , , , , , , , , , 0 Comments

For the past 4 years, we’ve surveyed collegiate athletes at every level about their social media use. You can see results from 2013, 2014, 2015 and 2016. This year we had more than 2000 student-athletes participate. This information is useful for administrators, to help you understand how and why this generation of athletes uses social media, but it is also helpful for us. This data informs how we structure our sessions and message to student-athletes, in order to be relevant and connect with them in a way that has a true impact. This is how we have become and continue to be the most trusted resource when it comes to educating student-athletes on social media use, and why more than 120 programs have utilized our services in the past 6 years.

We’ll do an analysis of this information in a later post but the results are clear: social media use is on the rise (no surprise) and there is still a significant need for social media education. There’s a tendency to believe that because this generation of athletes has grown up with social media, that they know how to use it well. For most, that simply isn’t the case. Understanding how and why to use social media well only comes through intentional education from someone who actually understands and uses social media.

Here are the results of our 2017 survey on the social media use of college athletes.

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08 Dec

Introducing The Sports Leadership Podcast

Kevin DeShazo Leadership, Marketing, Social Media Education, Social Media Strategy Tags: , , , , 0 Comments

Welcome, friends, to the introduction episode of The Sports Leadership Podcast. The show is hosted by Fieldhouse Media/Fieldhouse Leadership founder Kevin DeShazo and Mark Hodgkin, Product Manager for College Sports at NeuLion. This is a podcast that will focus on leadership and social media as it relates to sports. There are a number of podcasts on social media, and hundreds on leadership, but none that focused in the unique area of the athletics industry. We are excited to get this off the ground and look forward to it being another resource for those working in athletics.

 

Take a listen to the intro episode (We’ll also have it up on iTunes soon). We are always looking for feedback, questions and suggestions, so shoot your ideas to Mark or Kevin on Twitter.

 

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 100 schools utilizing our services for their athletics department, contact us today.

01 Aug

What new social media rules mean for college coaches

Kevin DeShazo Social Media Education, Social Media Strategy Tags: , , , , , , , , , , 0 Comments

It is August 1, 2016. That means NCAA Bylaw 13.10 is now live (note: this is only for D1). What is 13.10? Here’s the breakdown from our compliance friends at Purdue (follow on Twitter @boilerbylaws).

NCAA Bylaw 13.10

NCAA Bylaw 13.10

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06 May

For coaches on social media, there are opportunities and risks

Kevin DeShazo Leadership, Social Media Education Tags: , , , , , , 0 Comments

Early on in our company history, we realized that the need for social media education extended beyond student-athletes. We added sessions for coaches and staff as a way to equip them to educate and empower student-athletes throughout the year, but also to equip these individuals to use social media with purpose. From AD’s to SID’s, compliance to marketing, development to ticket sales, GA’s to head coaches, employees of the athletics department are active on social media. And what they do online impacts recruiting, media relations, fan engagement and more.

image via saturdaydownsouth.com
image via saturdaydownsouth.com

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29 Apr

Laremy Tunsil, the NFL Draft, and social media lessons for student athletes

Kevin DeShazo Social Media Education Tags: , , , , , , , , 0 Comments

A video posted to the Twitter account of NFL prospect and former Ole Miss football player Laremy Tunsil cost him anywhere from $7-12 million dollars. The video, posted just minutes before the NFL draft started, showed what was believed to be Tunsil smoking weed through a gas mask bong.

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25 Apr

2016 Social Media use of Student Athletes [infographic]

Kevin DeShazo Social Media Education, Social Media Strategy Tags: , , , , , , , , , , 0 Comments

We recently published the results of our 2016 survey on the social media use of student-athletes. Thanks to the more than 1300 college athletes from every level of competition who took the time to take part in the survey. If you are a coach or administrator, take some time to dig through the numbers. It’s our 4th year to do this survey and the information, we believe, is really valuable. It gives us good insight into this group as it regards to their social media habits.

Some highlights/takeaways from the results

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13 Apr

Social Media Use of Student Athletes: 2016 Survey Results

Kevin DeShazo Social Media Education, Social Media Strategy Tags: , , , , , , , , 0 Comments

Each year since 2013 we’ve compiled survey results from college athletes about their social media use. As we spend time on campuses around the country, it’s important that we continue to pay attention to trends in the platforms they use and their behavior on these platforms. The information is also important to coaches and administrators as they are the ones spending time each day with the players. The more informed they can be, the better and more relevant their conversations around this topic will be. We can’t have coaches out there trying to have a conversation about the use of MySpace and expect student-athletes to pay attention. You can see the results from 2013 here, 2014 here and last year here.

We collected responses over the last few weeks. In total, we have over 1300 student-athletes respond. We’ll analyze the results in a later post, but here are the numbers.

pic via dukechronicle.com
pic via dukechronicle.com

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