Student-athletes have an incredible opportunity, when they put on their uniform, to represent their chosen university. The reality is that today, they are wearing that jersey online 24/7. If they understand and use social media well, they can be the greatest PR an athletic program can have. Used poorly, it can lead to unnecessary distractions, discipline, even suspension.
Education changes behavior.
Since 2011, Fieldhouse Media has been called on by more than 40 universities – from small NAIA programs to large BCS level athletic departments – impacting more than 25,000 student-athletes, coaches and other athletic staff members in their use of social media.
Here are details on the services we provide.
Social Media Education for Student-Athletes
Our on-site education sessions prepare your student-athletes to make a positive impact through social media. We help them understand the risk involved with using it poorly, but focus on the tremendous opportunity that social media provides them now, as a student-athlete, and as they prepare for life after college.
The roughly one hour interactive session includes:
- Looking at how student-athletes are using social media
- How the media report on and how the public view student-athletes on social media
- The risks associated with negative social media use
- Understanding online privacy
- How social media can impact their job search
- Steps that student-athletes can take to develop a positive online identity, benefitting them now and in the future
- Q&A with student-athletes
Interested in social media education for your student-athletes? Contact us here.
Social Media Education for Coaches & Athletic Staffs
Social Media is changing the coaching profession. From recruiting to understanding how your current players are using it, it’s something that coaches must acknowledge. While on campus to meet with your student-athletes, we will also spend an hour with your coaches and athletic staff, helping them understand how and why their student-athletes are using social media, the best way to approach it with their team, and how they can use it to benefit themselves, the team and the university.
Coaches walk away from this session with a changed perspective on social media, and the tools to deal with this issue individually and among their teams.
We also offer this session through a webinar.
A number of your student-athletes will, at some point, end up in front of the camera. Microphones will wait to record their every word, while their image is portrayed to news stations and websites. Our more than 15 years of experience in sports journalism drive our interactive sessions that will prepare your players for these moments. Whether it be interviews at the local and national level, or for segments on your department website and social media channels. We will also educate them on how their quotes may be translated from traditional media to a variety of social media platforms. Our sessions equip your student-athletes and staff to be comfortable in a media setting, in order to represent your program in a positive way.
They leave not only with the confidence needed to convey their message, but also in how those messages will appear in print, on video and online.
FieldTrack: Social Media Monitoring
If you work in collegiate athletics, you realize that monitoring your the social media activity of your student-athletes and staff is a necessity. You also know that it is a 24/7 job, and there just aren’t enough hours in the day for you and your staff to do it. To pay a full-time staff member to do it would be extremely cost-prohibitive.
That’s where FieldTrack, our award-winning platform, comes in. It monitors social networks in real-time, scanning for keywords that could negatively impact the image of your players, coaches and program. FieldTrack monitors what your players and coaches are saying, alerting you to situations that can be teachable moments, or potential NCAA violations. Long-term Social Media success comes through continued education and discussion. FieldTrack facilitates that.
FieldTrack is a web-based platform that also works on your iPhone, iPad or Android device.
The privacy of your student-athletes and staff is extremely important. Numerous states have passed laws, and others have been introduced at the state and federal level, to prevent invasive monitoring practices. FieldTrack monitors in a way that respects student-athletes’ privacy, and does not access or collect private information. It is the only social media monitoring service for student-athletes that does not access private information on student-athletes’ social media accounts.
FieldTrack serves as a complement to our education sessions. Programs who are utilizing both FieldTrack and our on-site social media education sessions are seeing, on average, a 41% drop in daily offensive/inappropriate tweets.
Interested in learning more about how our social media education and/or FieldTrack can benefit your program? Contact us here.
What are people saying about Fieldhouse Media?
Social media has become omnipresent and now, more importantly than ever before, student-athletes, professional athletes, athletic personnel and professionals have to be educated on the proper uses of social media. Education is paramount and Fieldhouse Media has one of the nation’s biggest proponents for educating people on why proper social media use is key for everyone.
-Chris Y, Director of Communications at the University of Miami
I would recommend that my athletics administration colleagues across the country bring in Fieldhouse Media and Kevin DeShazo. Professional, concise, clear presentation.
- Bill McGillis, Director of Athletics at the University of Souther Mississippi
I felt as though he not only understood the online interests of today’s student-athletes, but could also effectively articulate to our team members the benefits of creating a positive online identity.
-Sean S, Director of Athletics at Clark University
In a growing arena of entrepreneurial types looking to capitalize on new media, Kevin’s expertise and approach to social media education is both enlightening and refreshing.
- Andy McNamara, Assistant Athletic Director for Communications at the University of Oregon
We have already seen some major adjustments in the way our student-athletes are using social media. It spurred some good conversations between our players and coaches. It opened the eyes of our coaches to the importance of knowing what their players are doing and posting online. Our coaches are now holding their players accountable for online content and our players appear to be making the necessary adjustments.
-Ryan B, Director of Athletics at Rogers State University (now at Memphis)
To our student -athletes, social media is an integral part of their everyday lives. The dangers that can come from small missteps never even cross their minds. Field House Media not only points out the dangers but they endorse something new, education. This education has opened my eyes to ways of using social media to our advantage while minimizing our missteps.
- Ben S, VP of Athletics at University of Mary Hardin-Baylor
Kevin DeShazo and Fieldhouse Media has quickly become a valuable resource for me professionally and for our coaches and staff at Cal State Monterey Bay. We regularly glean information and insight from the @fieldhousemedia twitter feed and newsletter to frame social media education topics for our monthly coaches’ meetings. Educating the 250 plus student-athletes representing Otter Athletics is a critical next step for our department and we will call on Kevin and his expertise to guide our strategy and planning of a year-long student-athlete education plan. The best part of all this is that I met Kevin in the space that he consults and educates — on Twitter.
- Kirby G, Director of Athletics at Cal State Monterey Bay
The presentation was very good and hit exactly what we were looking for in terms of informing student-athletes and staff on the use of social media and how it can be a good thing, as well as consequences when used poorly. Our student-athletes are now thinking about their tweets before actually pressing the “SEND” button.
- Manny N, Sports Information Director at Columbus State University