Social Media Education for Student-Athletes

Student-athletes have an incredible opportunity, when they put on their uniform, to represent their chosen university.  The reality is that, today, they are wearing that jersey online 24/7.  If they understand and use social media well, they can be the greatest PR an athletic program can have.  Used poorly, it can lead to unnecessary distractions, discipline, even suspension.

We must educate. Education changes behavior.

Our education program covers three main points:

• Preserve Your Reputation
• Create an Image
• Build a Future

Fieldhouse Media specializes in working with student-athletes, helping them to understand how beneficial social media can be during their college career and beyond.

FieldTrack: Social Media Monitoring

If you are an Associate AD, Coach or SID, you realize that monitoring your players’ social media accounts is a necessity. You also know that although it is a 24/7 job, there just aren’t enough hours in the day for you and your staff to do it.

That’s where FieldTrack comes in.  It monitors social networks and websites/blogs in real-time, scanning for keywords relating to your players. Not only does it monitor what your players are saying, it also monitors what is being said to and about your players, alerting you to situations that can be teachable moments.

The privacy of your student-athletes is extremely important. Laws have now been introduced in several states to prevent invasive monitoring practices. FieldTrack monitors in a way that respects their privacy, and does not access or collect private information. It is the only social media monitoring service for student-athletes that does not access private information on Facebook.

FieldTrack allows you to do your job and sleep at night, knowing that your student-athletes, as well as your program, are protected from the risks associated with being online.

Because that’s what this is about. Protection. Protection that costs pennies per day.

What are people saying about Fieldhouse Media? 

Social media has become omnipresent and now, more importantly than ever before, student-athletes, professional athletes, athletic personnel and professionals have to be educated on the proper uses of social media. Education is paramount and Fieldhouse Media has one of the nation’s biggest proponents for educating people on why proper social media use is key for everyone.
-Chris Y, Associate Director of Athletics Communications at Baylor University

Social Media education is extremely important for student-athletes, and Fieldhouse Media is doing a terrific job of addressing this issue. They come at it from a positive perspective, stressing the right ways for student-athletes to engage online which help promote student-athletes, their teams and ultimately their University. From their seminars to the messages they post online, Fieldhouse Media is a much needed resource for all in college athletics.
- Josh W, Associate AD at the University of Nebraska Omaha

It is important for  student-athletes to be educated on how to appropriately use social networking sites and Fieldhouse Media helps with that educational process. Even the daily updates and articles that @FieldhouseMedia shares on Twitter gives me quick and relevant information on what’s going on in the social media/networking world – information that I can easily share with my student-athlete population and our athletic department.
- Kristin H, Athletic Coordinator at the University of Memphis

Fieldhouse Media provides education, examples and trends for social and other media. I consider their blog and social media accounts a must read for ADs, coaches and/or athletic marketing/communications staffers. I have recommended them to numerous coaches and staff.
- Kurt E, Associate AD at the University of New Mexico

To our student -athletes social media is an integral part of their everyday lives.  The dangers that can come from small missteps never even cross their minds. Field House Media not only points out the dangers but they endorse something new, education.  This education has opened my eyes to ways of using social media to our advantage while minimizing our missteps.
- Ben S, VP of Athletics at University of Mary Hardin-Baylor

Kevin DeShazo and Fieldhouse Media has quickly become a valuable resource for me professionally and for our coaches and staff at Cal State Monterey Bay. We regularly glean information and insight from the @fieldhousemedia twitter feed and newsletter to frame social media education topics for our monthly coaches’ meetings.  Educating the 250 plus student-athletes representing Otter Athletics is a critical next step for our department and we will call on Kevin and his expertise to guide our strategy and planning of a year-long student-athlete education plan. The best part of all this is that I met Kevin in the space that he consults and educates — on Twitter.
- Kirby G, Assitant AD at Cal State Monterey Bay

 

Interested in learning more about how our social media education and/or FieldTrack can benefit your program?
Contact us today:

phone: 405.535.6943
email: info@fieldhousemedia.net