What does Fieldhouse Media provide?
Student-athletes have an incredible opportunity, when they put on their uniform, to represent their chosen university. The reality is that today, they are wearing that jersey online 24/7. If they understand and use social media well, they can be the greatest PR an athletic program can have and can set themselves up for future success. Used poorly, it can lead to negative headlines, unnecessary distractions, damaged reputations and even discipline.
Education changes behavior.
Since 2011, Fieldhouse Media has been called on by more than 45 universities – from small NAIA programs to some of the most notable Division I athletic departments in the country – impacting more than 35,000 student-athletes, coaches and other athletic staff members in their use of social media. Our award-winning team has helped athletic departments tell their story in the social/digital space, crafting strategies and messages that resonate with fans and generate revenue.
Social Media Education for Student-Athletes, Coaches and Staff
Our on-site education sessions prepare your student-athletes to make a positive impact through social media. We help them understand the risk involved with using it poorly, but focus on the tremendous opportunity that social media provides them now, as a student-athlete, and as they prepare for life after college.
From recruiting to understanding how your current players are using it, social media is something that coaches must acknowledge. While on campus to meet with your student-athletes, we will also spend an hour with your coaches and athletic staff, helping them understand how and why their student-athletes are using social media, the best way to approach it with their team, and how they can use it to benefit themselves, the team and the university.
Coaches walk away from this session with a changed perspective on social media, and the tools to deal with this issue individually and among their teams.
Social Media Monitoring
If you work in collegiate athletics, you realize that monitoring the social media activity of your student-athletes and staff is a necessity. You also know that it is a 24/7 job, and there just aren’t enough hours in the day for you and your staff to do it. To pay a full-time staff member to do it would be extremely cost-prohibitive.
That’s where FieldTrack, our award-winning platform, comes in. It monitors social networks in real-time, scanning for keywords that could negatively impact the image of your players, coaches and program. Long-term Social Media success comes through continued education and discussion. FieldTrack facilitates that. Programs utilizing both FieldTrack and our on-site social media education sessions are seeing, on average, a 41% drop in daily offensive/inappropriate tweets.
FieldTrack is a web-based platform that also works on your iPhone, iPad or Android device.
The privacy of your student-athletes and staff is extremely important. Numerous states have passed laws, and others have been introduced at the state and federal level, to prevent invasive monitoring practices. FieldTrack monitors in a way that respects student-athletes’ privacy, and does not access or collect private information. It is the only social media monitoring service for student-athletes that does not access private information on student-athletes’ social media accounts.
Social Media Consulting for Athletic Departments
Embracing social media from a marketing perspective is the norm among athletic departments. Too many, however, are using social media "because that's what everybody does now." The question is do you have a plan for each platform? Are you pushing the same content across all networks, or do you understand the nuances of telling your story effectively on Twitter vs Facebook vs Instagram vs YouTube? More importantly, are you getting any return for your efforts?
Our team has spent countless hours studying each platform, implementing effective strategies for Fortune 500 companies, local businesses and athletic departments. We will sit down with you and develop a plan to tell your story well online, in a way that engages and mobilizes your fan base (from students to parents to community to donors). As administrators, you have access that nobody else has to your coaches, players and facilities. We'll help you turn that access into shareable, engaging content.
Whether you are a Division 1 power or a small D3 university, you have a story worth telling. We'll help you tell it to the right people, in the right places, the right way.
Media Training for Student-Athletes and Coaches
A number of your student-athletes will, at some point, end up in front of the camera. Microphones will wait to record their every word, while their image is portrayed to news stations and websites. Our more than 15 years of experience in sports journalism drive our interactive sessions that will prepare your players for these moments. Whether it be interviews at the local and national level, or for segments on your department website and social media channels. We will also educate them on how their quotes may be translated from traditional media to a variety of social media platforms. Our sessions equip your student-athletes and staff to be comfortable in a media setting, in order to represent your program in a positive way.<br>
Some of the athletic departments, universities and conferences we've worked with:
University of Arkansas
Oklahoma State University
University of Oregon
Wichita State University
Missouri State University
University of Southern Mississippi
Collegiate Athletics Leadership Symposium (2011 and 2012)
CoSIDA Convention (2012)
NCAA Convention (2013)
Business of Small College Athletics (2013)
Coastal Carolina University
Southern Illinois University
University of Northern Iowa
North Central College
American Southwest Conference
Great American Conference
Benedictine University (IL)
Arkansas Tech University
University of Arkansas at Monticello
Oklahoma Baptist University
Oklahoma Christian University
Southern Nazarene University
Oklahoma City University
Saginaw Valley State University
Rogers State University
Northeastern State University
Columbus State University
Cal State Monterey Bay
Upper Midwest Atlantic Conference
University of Texas A&M - Commerce
Franklin Pierce University
Emporia State University
New England College
Video of our panel at the 2012 CoSIDA Convention:
A video of our time with Arkansas Tech University student-athletes (made by ATU)