Tag: college sports

12 Jun

2018 Survey Results: Social Media use of College Student Athletes

Kevin DeShazo Leadership, Social Media Education, Social Media Monitoring Tags: , , , , , , , , , , 0 Comments

How and why do college athletes use social media? For the last 8 years, we’ve traveled the country to help them use it with purpose and positivity. We’ve been on more than 170 campuses and educated over 100,000 student-athletes. We’ve had conversations about career development, cyberbullying, mental health, brand building and more.

5 years ago, we decided to go deeper, surveying collegiate athletes at every level about their social media use. You can see results from 201320142015, 2016 and 2017. This year we had over 2000 student-athletes participate. This information is useful for administrators, to help you understand how and why this generation of athletes uses social media, but it is also helpful for us. This data also informs how we structure our sessions and messages to student-athletes, in order to be relevant and connect with them in a way that has a true impact. This is how we have become and continue to be the most trusted resource when it comes to educating student-athletes on social media use, and why more than 170 programs have utilized our services in the past 8 years to educate, equip and empower college athletics on social media.

The reality is that social media use is not going away and there is still a significant need for social media education. There’s a tendency to believe that because this generation of athletes has grown up with social media, that they know how to use it well. For most, that simply isn’t the case. Understanding how and why to use social media well only comes through intentional education from someone who actually understands and uses social media as well as the mindset and habits of not just college students, but college student-athletes.

Here are the results of our 2018 survey on the social media use of college athletes.

Participants: 2136

Level of competition
NAIA: 5%
D3: 10%
D2: 13%
D1: 72%

Male: 32%
Female: 68%

Facebook
98% have an account
53% say they use it less than they did one year ago
32% check it at least 5 times per day, without posting
98% post less than 5 times per day
92% use it to keep up with friends and family
79% use it for entertainment
30% use it to get updates on news
15% use it for school work
62% have more than 500 Facebook friends
32% have posted something inappropriate (profanity, racial, sexual, drugs/alcohol, violence)
77% utilize Facebook’s privacy settings
83% “like” a brand page on Facebook

Twitter
95% have an account
62% check it more than 5 times per day, without tweeting
46% tweet between 1- 5 times per day
7% tweet more than 10 times per day
39% have more than 500 followers
67% have a public account
38% use it for entertainment
46% use it to get news updates
31% use it to connect with friends and family
7% have shared personal information on Twitter (phone number, email address, etc)
27% have tweeted something inappropriate (profanity, racial, sexual, drugs/alcohol, violence)
8% have received hateful/critical tweets from fans
3% have responded to hateful/critical tweets from fans
78% follow a brand on Twitter

Instagram
99% have an account
84% have a private account
46% check it more than 10 times per day, without posting
39% check it between 5 and 10 times per day, without posting
93% post between 1 and 5 times per day
100% use it to keep up with friends and family
84% use it for entertainment
31% use it to get updates on news
8% have posted something inappropriate (profanity, racial, sexual, drugs/alcohol, violence)
11% have a Finstagram (fake/secondary Instagram account)
83% follow a brand on Instagram

Snapchat
93% have an account
67% send more than 10 snaps per day
39% use it to stay updated on news
85% use it for entertainment
84% use it to keep up with friends and family
62% have posted something inappropriate (profanity, racial, sexual, drugs/alcohol, violence)
40% have posted something inappropriate during this last school year
9% have sent snaps to someone they don’t know
61% have received snaps from someone they don’t know
67% have more than 50 friends on Snapchat
61% believe Snapchat is private
13% follow a brand on Snapchat

Which social media platform do you use the most?
Instagram: 46%
Snapchat: 31%
Twitter: 15%
Facebook: 8%

Which social media platform is your favorite?
Instagram: 53%
Snapchat: 23%
Twitter: 15%
Facebook: 8%

In addition to Facebook, Twitter, Instagram and Snapchat, what social media platforms do you regularly use?
Facebook Messenger: 85%
Pinterest: 23%
LinkedIn: 46%
Tinder: 18%
Tumblr: 7%

71% spend at least 1 hour per day on social media
32% spend more than 2 hours per day on social media
96% said they receive mostly positive comments on social media
85% said overall, social media has a positive impact on their life
49% say they’ve had no social media training
33% say they’ve posted something online they regret
23% have witnessed a teammate being cyber-bullied on social media
31% have checked social media during one of their games
8% have posted to social media during one of their games
39% believe their social media activity is being monitored by their athletics department
15% have been disciplined by a coach or administrator for a social media post
13% have engaged in a romantic relationship online
70% have met someone offline that they first interacted with on social media
31% have used social media to network for a job or internship

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 170 schools utilizing our services for their athletics department, contact us today.

06 Apr

Lessons from Donte DiVincenzo’s viral for all the wrong reasons tweet

Kevin DeShazo Social Media Education Tags: , , , , , , , , , , , , 0 Comments

Monday night, Villanova guard Donte DiVincenzo put on a show for the ages at the Final Four. He came off the bench to score 31 points and give Villanova their second national championship in three years. It was and is an incredible story about DiVincenzo, about Villanova and the culture Jay Wright has build, and the value of believing in yourself and taking advantage of your moment.

READ MORE

27 Nov

Tennessee, Greg Schiano, and the power of social media in college sports

Kevin DeShazo Leadership, Social Media Education, Social Media Strategy Tags: , , , , , , , , , , , 0 Comments

Yesterday was quite the day. Without going into the full details (USA Today has a good recap here), the rundown is that Tennessee was rumored to be announcing Greg Schiano as their new football coach on Sunday afternoon/evening. Schiano is the current defensive coordinator at Ohio State. As soon multiple outlets confirmed that report, Twitter came to life and eventually, reports have come out stating that the hire will not happen. Schiano’s name came up in the Sandusky scandal (he was a GA at Penn State at the time) and Tennessee fans on Twitter were not happy. Tennessee legislators and local businesses even got in on the Twitter action, demanding the Vols go a different direction.

The White House Press Secretary even got involved.

There’s a lot to break down here and we’re just going to scratch the surface.

It’s easy to dismiss social media chatter as “fanatics” who don’t have a real impact on your program. And there is certainly some truth to that. We have often said that the great thing about social media is that it gives everyone a voice. Also, the terrible thing about social media is that it gives everyone a voice.

But this went beyond that. This went deeper than message board conspiracies to media members, businesses (potential sponsors?) and state politicians. Protests on campus were organized, the online mob grew louder, John Currie (AD at Tennessee) had his phone number (both office and cell) and email address posted to Twitter. The situation became so toxic that both parties disengaged.

We talk often about social media being used as a tool in the hiring process, but the story that isn’t often told is the power that fans now have. With social media, those voices (positive or negative) spread quickly. It becomes a snowball that grows larger and larger as it barrels down the mountain, taking out whatever (and whomever) gets in the way. And this time, what got in the way were a coach (and his family), an athletics director and athletics department.

AD’s have to not only have the pulse on their department, but on the fan base. With social media, fans are going to find every potential red flag a candidate could have. ADs and search committees no doubt do the same due diligence. Then they weigh whether those red flags are something they can overcome and “win” in the press conference and on the field/court, or if they’re enough of an issue to pass. Tennessee believe this to be the former (and I’m not here to place judgement on whether Schiano should or should not have been hired). *FWIW, Dan Wetzel covered the Penn State scandal as well as anyone and had this to say about Schiano’s involvement (or lack thereof) and the chaos that went down yesterday.

The problem is that they completely missed. They missed on how their fans would react, on how quickly the firestorm would last and on just how toxic the red flags were. They missed how influential social media can truly be. The outcry became digitally deafening. And it was enough of a crisis to cause an athletics department to back out of their decision, to change course. A coach was fired before he was every officially announced as hired.

Where we go from here is yet to be seen, but it certainly adds significant pressure to the already pressure-packed position of being a college athletics director.

Yesterday, the full power of sports fan Twitter was on full display. Whether that’s good or bad is yet to be determined, but today is one that will be talked about for years to come. And it’s certainly something we’ll discuss on our panel at the NCAA Convention in January, where we look at What AD’s Should Know About Social Media.

 

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 130 schools utilizing our services for their athletics department, contact us today.

10 Oct

New book from Fieldhouse Media founder Kevin DeShazo

Kevin DeShazo Leadership Tags: , , , , 0 Comments

You’re busy. You have meetings to attend and practice to run and donors to meet and games to prepare for and graphics to create and budgets to approve and on and on and on. 10 more emails decided to invade your inbox while reading this.

Busyness is the enemy of great leadership. The good news? You do have the time and you are more than capable of being a leader people want to follow. No matter your position, no matter your title, leadership is for you.

So where to start? That’s where the new book from Fieldhouse Media founder Kevin DeShazo, Leadership Interrupted, comes in. For the last 3.5 years, he’s been sending a daily email to leaders in athletics (sign up here to get on that list), challenging and inspiring them to be better leaders. He’s taken 365 of them and put them into a book. It will challenge and inspire you to become the leader you were meant to be.

Leadership is a journey, not an event. This book will be the guide for your leadership journey. It will help you be a better leader in the locker room, in the office and at home. The good news? It’s free for a limited time! Get it for yourself. Have your team get a copy (paperback version will be coming soon).

Right now, it’s #1 on Amazon for Career Guides and #10 in Nonfiction. Don’t miss out on this opportunity to invest in yourself. Are you ready? Go here to get your copy today.

 

In addition to running Fieldhouse Media, Kevin is a Partner with Culture Wins Championships, providing leaders in athletics with a proven program to create championship culture. To schedule a session for your team or learn more about our program, contact us today.

08 Dec

Introducing The Sports Leadership Podcast

Kevin DeShazo Leadership, Marketing, Social Media Education, Social Media Strategy Tags: , , , , 0 Comments

Welcome, friends, to the introduction episode of The Sports Leadership Podcast. The show is hosted by Fieldhouse Media/Fieldhouse Leadership founder Kevin DeShazo and Mark Hodgkin, Product Manager for College Sports at NeuLion. This is a podcast that will focus on leadership and social media as it relates to sports. There are a number of podcasts on social media, and hundreds on leadership, but none that focused in the unique area of the athletics industry. We are excited to get this off the ground and look forward to it being another resource for those working in athletics.

 

Take a listen to the intro episode (We’ll also have it up on iTunes soon). We are always looking for feedback, questions and suggestions, so shoot your ideas to Mark or Kevin on Twitter.

 

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 100 schools utilizing our services for their athletics department, contact us today.

02 Sep

On Social Media, Student Athletes Need Models Instead of Critics

Kevin DeShazo Leadership, Social Media Education Tags: , , , , , , , , , 0 Comments

Student-Athletes have a lot of critics. From fans to media to opponents, even parents and coaches can, at times, be critics. It seems everyone has an opinion on what they should do. When it comes to shaping behavior, what they really need are models. Critics tell them what not to do, while models show them what to do. Critics call them out, models call them up to what they’re capable of being.

At practice, coaches spend a significant amount of time reinforcing good technique, good habits, good decisions. If you continually tell a player to not drop the pass, they end up focusing so much on not dropping the pass that, of course, they drop the pass. There’s so much tension and anxiety around not screwing up.

Instead, we coach them on what needs to happen in order to reach the desired goal of catching the pass. We focus on good route-running skills, timing and proper hand position. When they drop it, we step out and show them how it’s done so that they can see it. They can visualize it. We model the right way to do it. Then we send them back out to practice it over and over until it becomes second nature to simply catch the pass. The fear of dropping it is no longer there.

When it comes to social media, too often we are doing the exact opposite. We are coaching them on what not to do, continually criticizing their poor behavior and decisions. We bring in speakers who are unfamiliar with social media, who only know the negative side of it and try to instill in them a fear of messing up. We have coaches who don’t use the platforms preaching that same message. They only thing they know about social media is what not to do. When that’s all you are focused on, you are bound to slip up.

What student-athletes need on social media are models. Someone to guide them on how to use social media well, to help them develop goals for their social media use. Leaders who can explain what that looks like and why that matters. Someone who uses it often and can show them how powerful social media can be when used with a purpose. They need coaches, staff members, people in the community and business world to follow online who can show them what it means to use social media for more than just talking to your friends. People they can learn from and model their social media behavior after.

As educators, it is our job to model. To preach purpose over fear. To prepare them for success online. We have the opportunity to shape how they view and use social media. Are we taking the best approach?

To quote John Wooden, “young people need models, not critics.

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 130 schools utilizing our services for their athletics department, contact us today.