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08 May

2017 Survey Results: Social Media use of Student Athletes

Kevin DeShazo Social Media Education Tags: , , , , , , , , , 0 Comments

For the past 4 years, we’ve surveyed collegiate athletes at every level about their social media use. You can see results from 2013, 2014, 2015 and 2016. This year we had more than 2000 student-athletes participate. This information is useful for administrators, to help you understand how and why this generation of athletes uses social media, but it is also helpful for us. This data informs how we structure our sessions and message to student-athletes, in order to be relevant and connect with them in a way that has a true impact. This is how we have become and continue to be the most trusted resource when it comes to educating student-athletes on social media use, and why more than 120 programs have utilized our services in the past 6 years.

We’ll do an analysis of this information in a later post but the results are clear: social media use is on the rise (no surprise) and there is still a significant need for social media education. There’s a tendency to believe that because this generation of athletes has grown up with social media, that they know how to use it well. For most, that simply isn’t the case. Understanding how and why to use social media well only comes through intentional education from someone who actually understands and uses social media.

Here are the results of our 2017 survey on the social media use of college athletes.

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02 Mar

Social Media Use of Student Athletes: 2015 Survey Results

Kevin DeShazo Social Media Education, Social Media Strategy Tags: , , , , , , , , , 1 Comment

Over the last few weeks we’ve been compiling data on our third annual survey looking at the social media use of collegiate student-athletes (can see the results from our 2013 survey here and 2014 here). This isn’t a perfect science but it does allow us a good look into how college athletes use social media. This helps us be more effective in our social media education and training sessions, and also provides valuable insight as we help athletics departments craft social media strategies.

This year we had nearly 1000 student-athletes participate. We owe a huge thanks to the administrators who passed on the survey and encouraged their student-athletes to take it, and of course to those who took the time to fill it out.

Here are the results of our 2015 survey on the social media use of student-athletes:

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