Tag: social media coaches
It is August 1, 2016. That means NCAA Bylaw 13.10 is now live (note: this is only for D1). What is 13.10? Here’s the breakdown from our compliance friends at Purdue (follow on Twitter @boilerbylaws).
Early on in our history we realized that the need for social media education extended beyond student-athletes. We added sessions for coaches and staff as a way to equip them to educate and empower student-athletes throughout the year, but also to equip these individuals to use social media with purpose. From AD’s to SID’s, compliance to marketing, development to ticket sales, GA’s to head coaches, employees of the athletics department are active on social media. And what they do online impacts recruiting, media relations, fan engagement and more.
Today we have a guest post from our friend Morgan Crutchfield. Morgan is a writer and photographer who studies the dynamics of social media and sports. Find her on Twitter @CentralMorgan. Enjoy!
Social Media can be a scary thing to tackle as a coach; the need to address athletes’ social media usage may be overwhelmed by fear of failure to cover all the issues or intimidation related to opening a Pandora’s Box by talking about social at all. Attempts to create guidelines start to look like exercises in making long lists of don’ts and the ever-changing landscape of apps and platforms seems to create more work and more room for error. But as we learn more about athletes’ relationships with their teammates and peers, we’re learning that a restrictive social media plan is not only not effective for teams, it fails to capitalize on the power of positive social.
While there is certainly value in setting boundaries with your players and possibly even providing examples of social media disasters to prove the point, educating on what not to do should only be a small part of the plan. Because while social media can be a gateway to some exceptionally negative consequences for athletes who use it only as a megaphone for poorly thought-out posts, it can also be an incredibly powerful set of tools to help athletes build both team unity and self image.
Where should you start? Like any skill on the field, wise social media use starts with practice, so I’ve developed a “drill” that will help your athletes understand how to use social media for good and at the same time will utilize the networks they’re on for hours at a time .
When we are on campus doing social media education sessions with student-athletes, we also do sessions with coaches and staff. Part of that is to better equip them to have meaningful conversations with their student-athletes about social media use, and part of it is to help them understand how/why they should be active on social media. Slowly but surely, coaches are coming around to the idea that it is beneficial for them to be present on social media. For those who work in social media this seems like a no-brainer, but for many it is still a tough thing to embrace.
One of the topics we hit on with coaches is how powerful social media can be for recruiting. As Oklahoma football coach Bob Stoops stated after he was asked why he created a Twitter account in 2012, “Strictly for recruiting. Got to. Gotta reach ’em.”