Tag: social media education

26 Nov

How can coaches get the most out of social media?

Kevin DeShazo Leadership, Social Media Education, Social Media Strategy Tags: , , , , , , , , , , 0 Comments

Coaches and social media. While it’s a topic that is often dominated by negativity, we think social media is something coaches should embrace. While there are risks, they are certainly outweighed by the benefits. From recruiting to fan engagement, owning your message to media attention, social media is something that, if used intentionally, can be an asset for a coach.

We recently partnered up with the America East Conference for part of their 3 Pillars Academy, where Fieldhouse Media founder Kevin DeShazo chatted about how coaches can use social media to their benefit and why it matters.

Make social media training a priority for your student-athletes and staff. They won’t become great at it on accident. Our spring semester calendar is filling up quickly. For information or to schedule a session, email us

 

 

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 180 schools utilizing our services for their athletics department, contact us today.

12 Jun

2018 Survey Results: Social Media use of College Student Athletes

Kevin DeShazo Leadership, Social Media Education, Social Media Monitoring Tags: , , , , , , , , , , 0 Comments

How and why do college athletes use social media? For the last 8 years, we’ve traveled the country to help them use it with purpose and positivity. We’ve been on more than 170 campuses and educated over 100,000 student-athletes. We’ve had conversations about career development, cyberbullying, mental health, brand building and more.

5 years ago, we decided to go deeper, surveying collegiate athletes at every level about their social media use. You can see results from 201320142015, 2016 and 2017. This year we had over 2000 student-athletes participate. This information is useful for administrators, to help you understand how and why this generation of athletes uses social media, but it is also helpful for us. This data also informs how we structure our sessions and messages to student-athletes, in order to be relevant and connect with them in a way that has a true impact. This is how we have become and continue to be the most trusted resource when it comes to educating student-athletes on social media use, and why more than 170 programs have utilized our services in the past 8 years to educate, equip and empower college athletics on social media.

The reality is that social media use is not going away and there is still a significant need for social media education. There’s a tendency to believe that because this generation of athletes has grown up with social media, that they know how to use it well. For most, that simply isn’t the case. Understanding how and why to use social media well only comes through intentional education from someone who actually understands and uses social media as well as the mindset and habits of not just college students, but college student-athletes.

Here are the results of our 2018 survey on the social media use of college athletes.

Participants: 2136

Level of competition
NAIA: 5%
D3: 10%
D2: 13%
D1: 72%

Male: 32%
Female: 68%

Facebook
98% have an account
53% say they use it less than they did one year ago
32% check it at least 5 times per day, without posting
98% post less than 5 times per day
92% use it to keep up with friends and family
79% use it for entertainment
30% use it to get updates on news
15% use it for school work
62% have more than 500 Facebook friends
32% have posted something inappropriate (profanity, racial, sexual, drugs/alcohol, violence)
77% utilize Facebook’s privacy settings
83% “like” a brand page on Facebook

Twitter
95% have an account
62% check it more than 5 times per day, without tweeting
46% tweet between 1- 5 times per day
7% tweet more than 10 times per day
39% have more than 500 followers
67% have a public account
38% use it for entertainment
46% use it to get news updates
31% use it to connect with friends and family
7% have shared personal information on Twitter (phone number, email address, etc)
27% have tweeted something inappropriate (profanity, racial, sexual, drugs/alcohol, violence)
8% have received hateful/critical tweets from fans
3% have responded to hateful/critical tweets from fans
78% follow a brand on Twitter

Instagram
99% have an account
84% have a private account
46% check it more than 10 times per day, without posting
39% check it between 5 and 10 times per day, without posting
93% post between 1 and 5 times per day
100% use it to keep up with friends and family
84% use it for entertainment
31% use it to get updates on news
8% have posted something inappropriate (profanity, racial, sexual, drugs/alcohol, violence)
11% have a Finstagram (fake/secondary Instagram account)
83% follow a brand on Instagram

Snapchat
93% have an account
67% send more than 10 snaps per day
39% use it to stay updated on news
85% use it for entertainment
84% use it to keep up with friends and family
62% have posted something inappropriate (profanity, racial, sexual, drugs/alcohol, violence)
40% have posted something inappropriate during this last school year
9% have sent snaps to someone they don’t know
61% have received snaps from someone they don’t know
67% have more than 50 friends on Snapchat
61% believe Snapchat is private
13% follow a brand on Snapchat

Which social media platform do you use the most?
Instagram: 46%
Snapchat: 31%
Twitter: 15%
Facebook: 8%

Which social media platform is your favorite?
Instagram: 53%
Snapchat: 23%
Twitter: 15%
Facebook: 8%

In addition to Facebook, Twitter, Instagram and Snapchat, what social media platforms do you regularly use?
Facebook Messenger: 85%
Pinterest: 23%
LinkedIn: 46%
Tinder: 18%
Tumblr: 7%

71% spend at least 1 hour per day on social media
32% spend more than 2 hours per day on social media
96% said they receive mostly positive comments on social media
85% said overall, social media has a positive impact on their life
49% say they’ve had no social media training
33% say they’ve posted something online they regret
23% have witnessed a teammate being cyber-bullied on social media
31% have checked social media during one of their games
8% have posted to social media during one of their games
39% believe their social media activity is being monitored by their athletics department
15% have been disciplined by a coach or administrator for a social media post
13% have engaged in a romantic relationship online
70% have met someone offline that they first interacted with on social media
31% have used social media to network for a job or internship

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 170 schools utilizing our services for their athletics department, contact us today.

06 Apr

Lessons from Donte DiVincenzo’s viral for all the wrong reasons tweet

Kevin DeShazo Social Media Education Tags: , , , , , , , , , , , , 0 Comments

Monday night, Villanova guard Donte DiVincenzo put on a show for the ages at the Final Four. He came off the bench to score 31 points and give Villanova their second national championship in three years. It was and is an incredible story about DiVincenzo, about Villanova and the culture Jay Wright has build, and the value of believing in yourself and taking advantage of your moment.

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25 Jul

Social Media, Student Athletes and Social Issues

Kevin DeShazo Leadership, Social Media Education Tags: , , , , , , , , , , 0 Comments

“To sin by silence, when we should protest, makes cowards out of men.” Ella Wheeler Wilcox

We are, without question, living in interesting times. From #NeverTrump to #CrookedHillary, Russia news to #FakeNews, #BlackLivesMatter to #AllLivesMatter, our waves of communication (TV, internet and personal) are rife with tension. Everyone has a voice, everyone has an opinion, everyone has a platform to shout it from.

So, what about student-athletes? Coaches want to eliminate “distractions” and want the players focused, but we need to acknowledge that it might be tough to focus completely on their sport when they see what’s going on in the world – good and bad.

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08 May

2017 Survey Results: Social Media use of Student Athletes

Kevin DeShazo Social Media Education Tags: , , , , , , , , , 0 Comments

For the past 4 years, we’ve surveyed collegiate athletes at every level about their social media use. You can see results from 2013, 2014, 2015 and 2016. This year we had more than 2000 student-athletes participate. This information is useful for administrators, to help you understand how and why this generation of athletes uses social media, but it is also helpful for us. This data informs how we structure our sessions and message to student-athletes, in order to be relevant and connect with them in a way that has a true impact. This is how we have become and continue to be the most trusted resource when it comes to educating student-athletes on social media use, and why more than 120 programs have utilized our services in the past 6 years.

We’ll do an analysis of this information in a later post but the results are clear: social media use is on the rise (no surprise) and there is still a significant need for social media education. There’s a tendency to believe that because this generation of athletes has grown up with social media, that they know how to use it well. For most, that simply isn’t the case. Understanding how and why to use social media well only comes through intentional education from someone who actually understands and uses social media.

Here are the results of our 2017 survey on the social media use of college athletes.

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01 Aug

What new social media rules mean for college coaches

Kevin DeShazo Social Media Education, Social Media Strategy Tags: , , , , , , , , , , 0 Comments

It is August 1, 2016. That means NCAA Bylaw 13.10 is now live (note: this is only for D1). What is 13.10? Here’s the breakdown from our compliance friends at Purdue (follow on Twitter @boilerbylaws).

NCAA Bylaw 13.10

NCAA Bylaw 13.10

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06 May

For coaches on social media, there are opportunities and risks

Kevin DeShazo Leadership, Social Media Education Tags: , , , , , , 0 Comments

Early on in our company history, we realized that the need for social media education extended beyond student-athletes. We added sessions for coaches and staff as a way to equip them to educate and empower student-athletes throughout the year, but also to equip these individuals to use social media with purpose. From AD’s to SID’s, compliance to marketing, development to ticket sales, GA’s to head coaches, employees of the athletics department are active on social media. And what they do online impacts recruiting, media relations, fan engagement and more.

image via saturdaydownsouth.com
image via saturdaydownsouth.com

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03 May

Fieldhouse Media at NACDA 2016

Kevin DeShazo Leadership, Social Media Strategy Tags: , , , , , , , , , , , 0 Comments

NACDA is always a fun time for those in the college sports world. It’s a time to hear great speakers, to learn best practices, to sharpen your skills, to network and to relax. We’re excited to be a part of it again this year as we head to Dallas in June to discuss social media and leadership with the industry’s best and brightest. Take a look at our schedule below, put the times in your calendar, and let us know if you’ll be there! (and if you want to schedule individual meetings, shoot an email here)


NAAC
5 Gears of Connectivity: How to be Present and Productive When There’s Never Enough Time
Saturday, June 11 from 3:40-4:30p in Governors Lecture Hall
Sunday, June 12 from 10:00-10:50a in Senators Lecture Hall

NACMA/CoSIDA Joint Panel
Social Media Best Practices
Other panelists: Nick Marquez from Facebook and Taylor Stern from the Dallas Cowbows

Tuesday, June 14 from 9:10-10:00a in the Trinity Ballroom

D2 ADA (open to all NACDA registrants)
5 Gears of Connectivity: How to be Present and Productive When There’s Never Enough Time
Wednesday, June 15 from 2:30-3:30p

Looking forward to seeing everyone in Dallas!

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 95 schools utilizing our services for their athletics department, contact us today.

29 Apr

Laremy Tunsil, the NFL Draft, and social media lessons for student athletes

Kevin DeShazo Social Media Education Tags: , , , , , , , , 0 Comments

A video posted to the Twitter account of NFL prospect and former Ole Miss football player Laremy Tunsil cost him anywhere from $7-12 million dollars. The video, posted just minutes before the NFL draft started, showed what was believed to be Tunsil smoking weed through a gas mask bong.

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25 Apr

2016 Social Media use of Student Athletes [infographic]

Kevin DeShazo Social Media Education, Social Media Strategy Tags: , , , , , , , , , , 0 Comments

We recently published the results of our 2016 survey on the social media use of student-athletes. Thanks to the more than 1300 college athletes from every level of competition who took the time to take part in the survey. If you are a coach or administrator, take some time to dig through the numbers. It’s our 4th year to do this survey and the information, we believe, is really valuable. It gives us good insight into this group as it regards to their social media habits.

Some highlights/takeaways from the results

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