This is a fantastic video from UCF on the importance of social media. When it comes to recruiting, program awareness, telling your story and connecting with fans, there’s no better way. Being effective starts with educating and empowering your student-athletes, coaches and staff on how to use it well in order to tell their story and the story of the team, department and university.
“Social Media has changed the world we live in. And for us not to adapt to that, to our program with recruiting and getting our program out, I think we would be crazy.” Brent Key, offensive line coach and recruiting coordinator at the University of Central Florida
hat tip to Mark Hodgkin