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Are you building a community or an audience?

August 15, 2014 Kevin DeShazo Business, Social Media Strategy Tags: , , , 0 Comments

Audience:

A group you give information to.
A group you talk at, not with.

Audience:

A group you give information to.
A group you talk at, not with.
A group you are separated from.
Requires no participation.
Community:

A group you listen and respond to.
A group who shares your passion.
A group you get from as much as you give to.
A group where more than the one with the microphone contributes.
To build an audience is quite easy these days. To build a community is hard. It requires you to be intentional, to be present. An audience listens to you while a community engages and moves with you. A community has a purpose.

When it comes to your digital and social media efforts, you can build an audience or you can build a community. Which are you building?

 

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts. To find out more about us or to join the more than 60 schools utilizing our services for their athletics department, contact us today.

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