Are you building a community or an audience?

August 15, 2014 Kevin DeShazo Business, Social Media Strategy Tags: , , , 0 Comments

Audience:

A group you give information to.
A group you talk at, not with.

Audience:

A group you give information to.
A group you talk at, not with.
A group you are separated from.
Requires no participation.
Community:

A group you listen and respond to.
A group who shares your passion.
A group you get from as much as you give to.
A group where more than the one with the microphone contributes.
To build an audience is quite easy these days. To build a community is hard. It requires you to be intentional, to be present. An audience listens to you while a community engages and moves with you. A community has a purpose.

When it comes to your digital and social media efforts, you can build an audience or you can build a community. Which are you building?

 

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