Author: Kevin DeShazo

02 Oct

Student-Athletes, Social Media and the NIL debate

Kevin DeShazo Social Media Education, Social Media Strategy Tags: , , , , , , , , , , , 0 Comments

Student-athletes should be able to profit off of their own name.
Schools should pay student-athletes.
Student-athletes receive enough already.

Money will ruin college sports.

When it comes to the idea of student-athletes making money, there are no shortage of opinions to be found. And we’re not going to add to that here. But what we are going to do is discuss where we think this is going based on current events. Recently, California Governor Gavin Newsom signed a bill (it takes a few years before it actually becomes law) that will allow student-athletes to profit off their name, image and likeness (NIL). SB206, also known as the Fair Pay to Play Act, is not about schools paying student-athletes, it’s about student-athletes being able to make money off of their own name (think a car commercial for a local dealership, endorsing a local – or national – restaurant, etc). Other states have now introduced similar bills.

Update: the NCAA has now issued a statement on the issue. The NCAA Board of Governors states that they are beginning the process to enhance NIL opportunities for student-athletes. President of Ohio State University and chair of the board Michale Drake stated, “We must embrace change to provide the best possible experience for college athletes.”

The idea is that student-athletes, like pro athletes, are brands and should be able to make money off of that brand. To drive the point home, Governor Newsom released the video of the signing of the bill on the Uninterrupted, a brand/platform owned by LeBron James.

Again, no opinions on the statement here but the implications are important. One thing we do agree on is that student-athletes are brands. They were brands before they got to campus, and they become even bigger brands during their time on campus. For many student-athletes, these 4 years are their most valuable as it relates to being a public brand. The starting QB may, instead of going to the NFL, go on to be an accountant. The star PG of the women’s basketball team may become an attorney rather than play in the WNBA or overseas. A local business may see them as a valuable spokesperson today, but just another productive member of society tomorrow. And the opportunity for them to capitalize on that opportunity gets lost. Social Media is where they can have real, tangible, profitable influence.

For 9 years, we’ve been working with schools from Power 5 programs down to DIII and NAIA schools to educate, equip and empower their student-athletes to build their brand on purpose. It’s not just about the content they share, it’s about the consistent story they tell. It’s the pictures and videos, but it’s also the interactions and opinions. It’s not just a game day or practice photo, it’s sharing what life is like on campus, on the road. It’s not about them as an athlete, it’s about them as a person. It’s the reputation they build.

We’ve been fortunate to impact more than 150,000 student-athletes during that time and as time goes on, we’ve heard back from them about how changing the way they used social media helped them get a job after college, get endorsements, get recognition, build a real platform.

The reality is that work just became even more critical. Whatever your thoughts on the issues, change is coming. And while we’ve been preaching to student-athletes to change how they use social media these 4 years to prepare them for success for the next 40, it appears that the opportunity will now be to change how you use social media for success TODAY.

And this isn’t just about star football and basketball players. We’ve worked with student-athletes from Olympic sports at small universities who have tens of thousands (sometimes hundreds of thousands) of followers on social media. Everyone is trying to reach this generation, and there’s nobody better to do that than this generation. While student-athletes are brand ambassadors for the university, they will become brand ambassadors for other brands as well – and profit off of it. (this already happens with non-athlete college students) And their social media accounts are and will continue to be the channels for that influence.

Yes, there are a number of issues that have to be worked out and considered, but this is the direction things are going. You don’t have to like it or agree with it, but you do have to recognize and adapt to it. And for student-athletes, they are going to need (and want) help. “How can I build a profitable platform?” is going to be a question they are asking. And yes, performance on the field/court matters but their performance online will be just as much of a factor. And the athletics departments that are intentional about preparing them will have an edge. In the arms race of student-athlete recruitment, the importance of helping them build their brand just got kicked up another notch.

The need for social media education has never been greater. Student-athletes will need guidance, wisdom, a road map, encouragement. They may have used the platforms for years, but building a strong personal brand won’t happen on accident. That requires intentional support, education, equipping, empowerment.

The future is here. We’ve been preparing for it for a decade. We’re here to help you be ready as well.

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating and training student-athletes, coaches and administrators, to providing an overall department strategy. To find out more about us or to join the more than 250 schools utilizing our services for their athletics department, contact us today.

08 May

How Student Athletes Use Social Media in 2019

Kevin DeShazo Uncategorized Tags: , , , , , , 0 Comments

We know student-athletes use social media. In 2019, I hope that’s not a surprise to you. But how are they using it? And why? Is it actually as bad for them as everyone makes it out to be? What if it could be use for good?

For the last 9 years, we’ve traveled the country to help them use it with purpose and positivity. We’ve been on more than 210 campuses and educated over 110,000 student-athletes. We’ve equipped them to build their brand intentionally, to use social media to get and build a career, we’ve discussed the impact on their mental health and how to handle cyberbullying, we’ve empowered them to use their voice for something bigger than themselves.

source

6 years ago, we decided not just to talk, but to listen. To survey collegiate athletes at every level about their social media use. You can see results from 201320142015, 2016, 2017 and 2018. This year we had over 2300 student-athletes participate. This information is useful for administrators, to help you understand how and why this generation of athletes uses social media, but it is also helpful for us as educators. This data informs how we structure our sessions and messages to student-athletes, in order to be relevant and connect with them in a way that has a true impact. This is how we have become and continue to be the most trusted resource when it comes to educating student-athletes on social media use, and why more than 210 programs have utilized our services in the past 9 years to educate, equip and empower college athletics on social media.

The reality is that there is still a significant need for social media education. And it looks different for this generation of student-athletes than it did the previous generation. They’ve grown up with social media, but that doesn’t mean they understand how and why to use it well. That only comes through intentional education from someone who actually understands and uses social media as well as the mindset and habits of not just college students, but college student-athletes.

Here are the results of our 2019 survey on the social media use of college athletes.

Participants: 2387

Level of competition
NAIA: 5%
D3: 11%
D2: 11%
D1: 73%

Male: 35%
Female: 65%

Facebook
98% have an account
49% say they use it less than they did one year ago
37% check it at least 5 times per day, without posting
98% post less than 5 times per day
94% use it to keep up with friends and family
72% use it for entertainment
37% use it to get updates on news
19% use it for school work
67% have more than 500 Facebook friends
34% have posted something inappropriate (profanity, racial, sexual, drugs/alcohol, violence)
73% utilize Facebook’s privacy settings
86% “like” a brand page on Facebook

Twitter
93% have an account
72% check it more than 5 times per day, without tweeting
43% tweet between 1- 5 times per day
8% tweet more than 10 times per day
43% have more than 1000 followers
72% have a public account
47% use it for entertainment
43% use it to get news updates
27% use it to connect with friends and family
9% have shared personal information on Twitter (phone number, email address, etc)
31% have tweeted (or retweeted) something inappropriate (profanity, racial, sexual, drugs/alcohol, violence)
10% have received hateful/critical tweets from fans
3% have responded to hateful/critical tweets from fans
82% follow a brand on Twitter

Instagram
99% have an account
87% have a private account
60% check it more than 10 times per day, without posting
39% check it between 5 and 10 times per day, without posting
93% post between 1 and 5 times per day
100% use it to keep up with friends and family
78% use it for entertainment
25% use it to get updates on news
15% have posted something inappropriate (profanity, racial, sexual, drugs/alcohol, violence)
21% have a Finstagram (fake/secondary Instagram account)
88% follow a brand on Instagram

Snapchat
93% have an account
70% send more than 10 snaps per day
29% use it to stay updated on news
91% use it for entertainment
87% use it to keep up with friends and family
68% have posted something inappropriate (profanity, racial, sexual, drugs/alcohol, violence)
52% have posted something inappropriate during this last school year
17% have sent snaps to someone they don’t know
67% have received snaps from someone they don’t know
70% have more than 50 friends on Snapchat
64% believe Snapchat is private
11% follow a brand on Snapchat

Which social media platform do you use the most?
Instagram: 44%
Snapchat: 32%
Twitter: 17%
Facebook: 7%

Which social media platform is your favorite?
Instagram: 61%
Snapchat: 23%
Twitter: 13%
Facebook: 3%

In addition to Facebook, Twitter, Instagram and Snapchat, what social media platforms do you regularly use?
Facebook Messenger: 81%
Pinterest: 21%
LinkedIn: 52%
Tinder: 27%
VSCO: 25%
TikTok: 5%

80% spend at least 1 hour per day on social media
41% spend more than 2 hours per day on social media
93% said they receive mostly positive comments on social media
88% said overall, social media has a positive impact on their life
53% say they’ve had no social media training
48% say they’ve posted something online they regret
19% have witnessed a teammate being cyber-bullied on social media
28% have checked social media during one of their games
7% have posted to social media during one of their games
41% believe their social media activity is being monitored by their athletics department
19% have been disciplined by a coach or administrator for a social media post
21% have engaged in a romantic relationship online
67% have met someone offline that they first interacted with on social media
35% have used social media to network for a job or internship

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating and training student-athletes, coaches and administrators, to providing an overall department strategy. To find out more about us or to join the more than 210 schools utilizing our services for their athletics department, contact ustoday.

26 Nov

How can coaches get the most out of social media?

Kevin DeShazo Leadership, Social Media Education, Social Media Strategy Tags: , , , , , , , , , , 0 Comments

Coaches and social media. While it’s a topic that is often dominated by negativity, we think social media is something coaches should embrace. While there are risks, they are certainly outweighed by the benefits. From recruiting to fan engagement, owning your message to media attention, social media is something that, if used intentionally, can be an asset for a coach.

We recently partnered up with the America East Conference for part of their 3 Pillars Academy, where Fieldhouse Media founder Kevin DeShazo chatted about how coaches can use social media to their benefit and why it matters.

Make social media training a priority for your student-athletes and staff. They won’t become great at it on accident. Our spring semester calendar is filling up quickly. For information or to schedule a session, email us

 

 

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 180 schools utilizing our services for their athletics department, contact us today.

02 Aug

How to help athletes avoid a future social media crisis

Kevin DeShazo Leadership, Social Media Education 0 Comments

Josh Hader, Sean Newcomb, Trea Turner, Sonny Gray. What do they all have in common? They are Major League Baseball players who each, just in the last week, have had to answer for online sins of their past. Offensive, vulgar, racist, homophobic tweets from their teenage years resurfaced. Suddenly the topic isn’t about their ERA or batting average, it’s about their character. It’s about who they are as people. Understandably, the critics came quickly and they came loudly.

“Is this who you are?”
“Why would you say this?”
“Do you really believe this?”
“You should be fired.
“You’re a disgrace.”

READ MORE

12 Jun

2018 Survey Results: Social Media use of College Student Athletes

Kevin DeShazo Leadership, Social Media Education, Social Media Monitoring Tags: , , , , , , , , , , 0 Comments

How and why do college athletes use social media? For the last 8 years, we’ve traveled the country to help them use it with purpose and positivity. We’ve been on more than 170 campuses and educated over 100,000 student-athletes. We’ve had conversations about career development, cyberbullying, mental health, brand building and more.

5 years ago, we decided to go deeper, surveying collegiate athletes at every level about their social media use. You can see results from 201320142015, 2016 and 2017. This year we had over 2000 student-athletes participate. This information is useful for administrators, to help you understand how and why this generation of athletes uses social media, but it is also helpful for us. This data also informs how we structure our sessions and messages to student-athletes, in order to be relevant and connect with them in a way that has a true impact. This is how we have become and continue to be the most trusted resource when it comes to educating student-athletes on social media use, and why more than 170 programs have utilized our services in the past 8 years to educate, equip and empower college athletics on social media.

The reality is that social media use is not going away and there is still a significant need for social media education. There’s a tendency to believe that because this generation of athletes has grown up with social media, that they know how to use it well. For most, that simply isn’t the case. Understanding how and why to use social media well only comes through intentional education from someone who actually understands and uses social media as well as the mindset and habits of not just college students, but college student-athletes.

Here are the results of our 2018 survey on the social media use of college athletes.

Participants: 2136

Level of competition
NAIA: 5%
D3: 10%
D2: 13%
D1: 72%

Male: 32%
Female: 68%

Facebook
98% have an account
53% say they use it less than they did one year ago
32% check it at least 5 times per day, without posting
98% post less than 5 times per day
92% use it to keep up with friends and family
79% use it for entertainment
30% use it to get updates on news
15% use it for school work
62% have more than 500 Facebook friends
32% have posted something inappropriate (profanity, racial, sexual, drugs/alcohol, violence)
77% utilize Facebook’s privacy settings
83% “like” a brand page on Facebook

Twitter
95% have an account
62% check it more than 5 times per day, without tweeting
46% tweet between 1- 5 times per day
7% tweet more than 10 times per day
39% have more than 500 followers
67% have a public account
38% use it for entertainment
46% use it to get news updates
31% use it to connect with friends and family
7% have shared personal information on Twitter (phone number, email address, etc)
27% have tweeted something inappropriate (profanity, racial, sexual, drugs/alcohol, violence)
8% have received hateful/critical tweets from fans
3% have responded to hateful/critical tweets from fans
78% follow a brand on Twitter

Instagram
99% have an account
84% have a private account
46% check it more than 10 times per day, without posting
39% check it between 5 and 10 times per day, without posting
93% post between 1 and 5 times per day
100% use it to keep up with friends and family
84% use it for entertainment
31% use it to get updates on news
8% have posted something inappropriate (profanity, racial, sexual, drugs/alcohol, violence)
11% have a Finstagram (fake/secondary Instagram account)
83% follow a brand on Instagram

Snapchat
93% have an account
67% send more than 10 snaps per day
39% use it to stay updated on news
85% use it for entertainment
84% use it to keep up with friends and family
62% have posted something inappropriate (profanity, racial, sexual, drugs/alcohol, violence)
40% have posted something inappropriate during this last school year
9% have sent snaps to someone they don’t know
61% have received snaps from someone they don’t know
67% have more than 50 friends on Snapchat
61% believe Snapchat is private
13% follow a brand on Snapchat

Which social media platform do you use the most?
Instagram: 46%
Snapchat: 31%
Twitter: 15%
Facebook: 8%

Which social media platform is your favorite?
Instagram: 53%
Snapchat: 23%
Twitter: 15%
Facebook: 8%

In addition to Facebook, Twitter, Instagram and Snapchat, what social media platforms do you regularly use?
Facebook Messenger: 85%
Pinterest: 23%
LinkedIn: 46%
Tinder: 18%
Tumblr: 7%

71% spend at least 1 hour per day on social media
32% spend more than 2 hours per day on social media
96% said they receive mostly positive comments on social media
85% said overall, social media has a positive impact on their life
49% say they’ve had no social media training
33% say they’ve posted something online they regret
23% have witnessed a teammate being cyber-bullied on social media
31% have checked social media during one of their games
8% have posted to social media during one of their games
39% believe their social media activity is being monitored by their athletics department
15% have been disciplined by a coach or administrator for a social media post
13% have engaged in a romantic relationship online
70% have met someone offline that they first interacted with on social media
31% have used social media to network for a job or internship

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 170 schools utilizing our services for their athletics department, contact us today.

06 Apr

Lessons from Donte DiVincenzo’s viral for all the wrong reasons tweet

Kevin DeShazo Social Media Education Tags: , , , , , , , , , , , , 0 Comments

Monday night, Villanova guard Donte DiVincenzo put on a show for the ages at the Final Four. He came off the bench to score 31 points and give Villanova their second national championship in three years. It was and is an incredible story about DiVincenzo, about Villanova and the culture Jay Wright has build, and the value of believing in yourself and taking advantage of your moment.

READ MORE

27 Nov

Tennessee, Greg Schiano, and the power of social media in college sports

Kevin DeShazo Leadership, Social Media Education, Social Media Strategy Tags: , , , , , , , , , , , 0 Comments

Yesterday was quite the day. Without going into the full details (USA Today has a good recap here), the rundown is that Tennessee was rumored to be announcing Greg Schiano as their new football coach on Sunday afternoon/evening. Schiano is the current defensive coordinator at Ohio State. As soon multiple outlets confirmed that report, Twitter came to life and eventually, reports have come out stating that the hire will not happen. Schiano’s name came up in the Sandusky scandal (he was a GA at Penn State at the time) and Tennessee fans on Twitter were not happy. Tennessee legislators and local businesses even got in on the Twitter action, demanding the Vols go a different direction.

The White House Press Secretary even got involved.

There’s a lot to break down here and we’re just going to scratch the surface.

It’s easy to dismiss social media chatter as “fanatics” who don’t have a real impact on your program. And there is certainly some truth to that. We have often said that the great thing about social media is that it gives everyone a voice. Also, the terrible thing about social media is that it gives everyone a voice.

But this went beyond that. This went deeper than message board conspiracies to media members, businesses (potential sponsors?) and state politicians. Protests on campus were organized, the online mob grew louder, John Currie (AD at Tennessee) had his phone number (both office and cell) and email address posted to Twitter. The situation became so toxic that both parties disengaged.

We talk often about social media being used as a tool in the hiring process, but the story that isn’t often told is the power that fans now have. With social media, those voices (positive or negative) spread quickly. It becomes a snowball that grows larger and larger as it barrels down the mountain, taking out whatever (and whomever) gets in the way. And this time, what got in the way were a coach (and his family), an athletics director and athletics department.

AD’s have to not only have the pulse on their department, but on the fan base. With social media, fans are going to find every potential red flag a candidate could have. ADs and search committees no doubt do the same due diligence. Then they weigh whether those red flags are something they can overcome and “win” in the press conference and on the field/court, or if they’re enough of an issue to pass. Tennessee believe this to be the former (and I’m not here to place judgement on whether Schiano should or should not have been hired). *FWIW, Dan Wetzel covered the Penn State scandal as well as anyone and had this to say about Schiano’s involvement (or lack thereof) and the chaos that went down yesterday.

The problem is that they completely missed. They missed on how their fans would react, on how quickly the firestorm would last and on just how toxic the red flags were. They missed how influential social media can truly be. The outcry became digitally deafening. And it was enough of a crisis to cause an athletics department to back out of their decision, to change course. A coach was fired before he was every officially announced as hired.

Where we go from here is yet to be seen, but it certainly adds significant pressure to the already pressure-packed position of being a college athletics director.

Yesterday, the full power of sports fan Twitter was on full display. Whether that’s good or bad is yet to be determined, but today is one that will be talked about for years to come. And it’s certainly something we’ll discuss on our panel at the NCAA Convention in January, where we look at What AD’s Should Know About Social Media.

 

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 130 schools utilizing our services for their athletics department, contact us today.

25 Oct

Fieldhouse Media at the 2018 NCAA Convention

Kevin DeShazo Leadership, Social Media Education, Social Media Strategy Tags: , , , , , , , 0 Comments

The 2017 fall season is off and running and spring will be here before you know it. And that means it’s almost time for the 2018 NCAA Convention in Indianapolis! We’re excited to be involved this year with our founder, Kevin DeShazo, participating on a panel discussion on What Athletics Directors Should Know About Social media.

Details on the session
Topic: What Athletics Directors Should Know About Social Media
When: Thursday, January 18 from 2:30-4:00
Location: Indiana Convention Center
Panelists:
Russ Houghtaling, Oregon State Director of Ideation
Pat Kindig, Ohio State Assistant AD for Digital Assets
Kevin DeShazo, founder of Fieldhouse Media

 

Mark this session on your calendar. We look forward to seeing old friends and meeting new ones. If you’ll be there, let us know!

 

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 130 schools utilizing our services for their athletics department, contact us today.

10 Oct

New book from Fieldhouse Media founder Kevin DeShazo

Kevin DeShazo Leadership Tags: , , , , 0 Comments

You’re busy. You have meetings to attend and practice to run and donors to meet and games to prepare for and graphics to create and budgets to approve and on and on and on. 10 more emails decided to invade your inbox while reading this.

Busyness is the enemy of great leadership. The good news? You do have the time and you are more than capable of being a leader people want to follow. No matter your position, no matter your title, leadership is for you.

So where to start? That’s where the new book from Fieldhouse Media founder Kevin DeShazo, Leadership Interrupted, comes in. For the last 3.5 years, he’s been sending a daily email to leaders in athletics (sign up here to get on that list), challenging and inspiring them to be better leaders. He’s taken 365 of them and put them into a book. It will challenge and inspire you to become the leader you were meant to be.

Leadership is a journey, not an event. This book will be the guide for your leadership journey. It will help you be a better leader in the locker room, in the office and at home. The good news? It’s free for a limited time! Get it for yourself. Have your team get a copy (paperback version will be coming soon).

Right now, it’s #1 on Amazon for Career Guides and #10 in Nonfiction. Don’t miss out on this opportunity to invest in yourself. Are you ready? Go here to get your copy today.

 

In addition to running Fieldhouse Media, Kevin is a Partner with Culture Wins Championships, providing leaders in athletics with a proven program to create championship culture. To schedule a session for your team or learn more about our program, contact us today.

25 Jul

Social Media, Student Athletes and Social Issues

Kevin DeShazo Leadership, Social Media Education Tags: , , , , , , , , , , 0 Comments

“To sin by silence, when we should protest, makes cowards out of men.” Ella Wheeler Wilcox

We are, without question, living in interesting times. From #NeverTrump to #CrookedHillary, Russia news to #FakeNews, #BlackLivesMatter to #AllLivesMatter, our waves of communication (TV, internet and personal) are rife with tension. Everyone has a voice, everyone has an opinion, everyone has a platform to shout it from.

So, what about student-athletes? Coaches want to eliminate “distractions” and want the players focused, but we need to acknowledge that it might be tough to focus completely on their sport when they see what’s going on in the world – good and bad.

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