Category: Leadership

06 May

For coaches on social media, there are opportunities and risks

Kevin DeShazo Leadership, Social Media Education Tags: , , , , , , 0 Comments

Early on in our company history, we realized that the need for social media education extended beyond student-athletes. We added sessions for coaches and staff as a way to equip them to educate and empower student-athletes throughout the year, but also to equip these individuals to use social media with purpose. From AD’s to SID’s, compliance to marketing, backlinks to guest posts, development to ticket sales, GA’s to head coaches, employees of the athletics department are active on social media. And what they do online impacts recruiting, media relations, fan engagement and more.

image via saturdaydownsouth.com
image via saturdaydownsouth.com

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03 May

Fieldhouse Media at NACDA 2016

Kevin DeShazo Leadership, Social Media Strategy Tags: , , , , , , , , , , , 0 Comments

NACDA is always a fun time for those in the college sports world. It’s a time to hear great speakers, to learn best practices, to sharpen your skills, to network and to relax. We’re excited to be a part of it again this year as we head to Dallas in June to discuss social media and leadership with the industry’s best and brightest. Take a look at our schedule below, put the times in your calendar, and let us know if you’ll be there! (and if you want to schedule individual meetings, shoot an email here)


NAAC
5 Gears of Connectivity: How to be Present and Productive When There’s Never Enough Time
Saturday, June 11 from 3:40-4:30p in Governors Lecture Hall
Sunday, June 12 from 10:00-10:50a in Senators Lecture Hall

NACMA/CoSIDA Joint Panel
Social Media Best Practices
Other panelists: Nick Marquez from Facebook and Taylor Stern from the Dallas Cowbows

Tuesday, June 14 from 9:10-10:00a in the Trinity Ballroom

D2 ADA (open to all NACDA registrants)
5 Gears of Connectivity: How to be Present and Productive When There’s Never Enough Time
Wednesday, June 15 from 2:30-3:30p

Looking forward to seeing everyone in Dallas!

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 95 schools utilizing our services for their athletics department, contact us today.

05 Jan

100X Teams Leadership Conference for Collegiate Athletics

Kevin DeShazo Leadership Tags: , , 0 Comments

What does every coach want? For his or her team to be as healthy as possible to produce wins and create a winning culture. The same is true inside each department. What if we focused the same amount of energy to help grow each team member to their highest possible level, while creating a culture where everyone plays in their sweet spot? What would that look like? What impact would that have on your team and athletics department?

That’s the idea of a 100X Leader. That is what we intend to help you do.

Great Leaders Multiply

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02 Sep

On Social Media, Student Athletes Need Models Instead of Critics

Kevin DeShazo Leadership, Social Media Education Tags: , , , , , , , , , 0 Comments

Student-Athletes have a lot of critics. From fans to media to opponents, even parents and coaches can, at times, be critics. It seems everyone has an opinion on what they should do. When it comes to shaping behavior, what they really need are models. Critics tell them what not to do, while models show them what to do. Critics call them out, models call them up to what they’re capable of being.

At practice, coaches spend a significant amount of time reinforcing good technique, good habits, good decisions. If you continually tell a player to not drop the pass, they end up focusing so much on not dropping the pass that, of course, they drop the pass. There’s so much tension and anxiety around not screwing up.

Instead, we coach them on what needs to happen in order to reach the desired goal of catching the pass. We focus on good route-running skills, timing and proper hand position. When they drop it, we step out and show them how it’s done so that they can see it. They can visualize it. We model the right way to do it. Then we send them back out to practice it over and over until it becomes second nature to simply catch the pass. The fear of dropping it is no longer there.

When it comes to social media, too often we are doing the exact opposite. We are coaching them on what not to do, continually criticizing their poor behavior and decisions. We bring in speakers who are unfamiliar with social media, who only know the negative side of it and try to instill in them a fear of messing up. We have coaches who don’t use the platforms preaching that same message. They only thing they know about social media is what not to do. When that’s all you are focused on, you are bound to slip up.

What student-athletes need on social media are models. Someone to guide them on how to use social media well, to help them develop goals for their social media use. Leaders who can explain what that looks like and why that matters. Someone who uses it often and can show them how powerful social media can be when used with a purpose. They need coaches, staff members, people in the community and business world to follow online who can show them what it means to use social media for more than just talking to your friends. People they can learn from and model their social media behavior after.

As educators, it is our job to model. To preach purpose over fear. To prepare them for success online. We have the opportunity to shape how they view and use social media. Are we taking the best approach?

To quote John Wooden, “young people need models, not critics.

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 130 schools utilizing our services for their athletics department, contact us today.