Category: Social Media Strategy

02 Oct

Student-Athletes, Social Media and the NIL debate

Kevin DeShazo Social Media Education, Social Media Strategy Tags: , , , , , , , , , , , 0 Comments

Student-athletes should be able to profit off of their own name.
Schools should pay student-athletes.
Student-athletes receive enough already.

Money will ruin college sports.

When it comes to the idea of student-athletes making money, there are no shortage of opinions to be found. And we’re not going to add to that here. But what we are going to do is discuss where we think this is going based on current events. Recently, California Governor Gavin Newsom signed a bill (it takes a few years before it actually becomes law) that will allow student-athletes to profit off their name, image and likeness (NIL). SB206, also known as the Fair Pay to Play Act, is not about schools paying student-athletes, it’s about student-athletes being able to make money off of their own name (think a car commercial for a local dealership, endorsing a local – or national – restaurant, etc). Other states have now introduced similar bills.

Update: the NCAA has now issued a statement on the issue. The NCAA Board of Governors states that they are beginning the process to enhance NIL opportunities for student-athletes. President of Ohio State University and chair of the board Michale Drake stated, “We must embrace change to provide the best possible experience for college athletes.”

The idea is that student-athletes, like pro athletes, are brands and should be able to make money off of that brand. To drive the point home, Governor Newsom released the video of the signing of the bill on the Uninterrupted, a brand/platform owned by LeBron James.

Again, no opinions on the statement here but the implications are important. One thing we do agree on is that student-athletes are brands. They were brands before they got to campus, and they become even bigger brands during their time on campus. For many student-athletes, these 4 years are their most valuable as it relates to being a public brand. The starting QB may, instead of going to the NFL, go on to be an accountant. The star PG of the women’s basketball team may become an attorney rather than play in the WNBA or overseas. A local business may see them as a valuable spokesperson today, but just another productive member of society tomorrow. And the opportunity for them to capitalize on that opportunity gets lost. Social Media is where they can have real, tangible, profitable influence.

For 9 years, we’ve been working with schools from Power 5 programs down to DIII and NAIA schools to educate, equip and empower their student-athletes to build their brand on purpose. It’s not just about the content they share, it’s about the consistent story they tell. It’s the pictures and videos, but it’s also the interactions and opinions. It’s not just a game day or practice photo, it’s sharing what life is like on campus, on the road. It’s not about them as an athlete, it’s about them as a person. It’s the reputation they build.

We’ve been fortunate to impact more than 150,000 student-athletes during that time and as time goes on, we’ve heard back from them about how changing the way they used social media helped them get a job after college, get endorsements, get recognition, build a real platform.

The reality is that work just became even more critical. Whatever your thoughts on the issues, change is coming. And while we’ve been preaching to student-athletes to change how they use social media these 4 years to prepare them for success for the next 40, it appears that the opportunity will now be to change how you use social media for success TODAY.

And this isn’t just about star football and basketball players. We’ve worked with student-athletes from Olympic sports at small universities who have tens of thousands (sometimes hundreds of thousands) of followers on social media. Everyone is trying to reach this generation, and there’s nobody better to do that than this generation. While student-athletes are brand ambassadors for the university, they will become brand ambassadors for other brands as well – and profit off of it. (this already happens with non-athlete college students) And their social media accounts are and will continue to be the channels for that influence.

Yes, there are a number of issues that have to be worked out and considered, but this is the direction things are going. You don’t have to like it or agree with it, but you do have to recognize and adapt to it. And for student-athletes, they are going to need (and want) help. “How can I build a profitable platform?” is going to be a question they are asking. And yes, performance on the field/court matters but their performance online will be just as much of a factor. And the athletics departments that are intentional about preparing them will have an edge. In the arms race of student-athlete recruitment, the importance of helping them build their brand just got kicked up another notch.

The need for social media education has never been greater. Student-athletes will need guidance, wisdom, a road map, encouragement. They may have used the platforms for years, but building a strong personal brand won’t happen on accident. That requires intentional support, education, equipping, empowerment.

The future is here. We’ve been preparing for it for a decade. We’re here to help you be ready as well.

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating and training student-athletes, coaches and administrators, to providing an overall department strategy. To find out more about us or to join the more than 250 schools utilizing our services for their athletics department, contact us today.

26 Nov

How can coaches get the most out of social media?

Kevin DeShazo Leadership, Social Media Education, Social Media Strategy Tags: , , , , , , , , , , 0 Comments

Coaches and social media. While it’s a topic that is often dominated by negativity, we think social media is something coaches should embrace. While there are risks, they are certainly outweighed by the benefits. From recruiting to fan engagement, owning your message to media attention, social media is something that, if used intentionally, can be an asset for a coach.

We recently partnered up with the America East Conference for part of their 3 Pillars Academy, where Fieldhouse Media founder Kevin DeShazo chatted about how coaches can use social media to their benefit and why it matters.

Make social media training a priority for your student-athletes and staff. They won’t become great at it on accident. Our spring semester calendar is filling up quickly. For information or to schedule a session, email us

 

 

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 180 schools utilizing our services for their athletics department, contact us today.

27 Nov

Tennessee, Greg Schiano, and the power of social media in college sports

Kevin DeShazo Leadership, Social Media Education, Social Media Strategy Tags: , , , , , , , , , , , 0 Comments

Yesterday was quite the day. Without going into the full details (USA Today has a good recap here), the rundown is that Tennessee was rumored to be announcing Greg Schiano as their new football coach on Sunday afternoon/evening. Schiano is the current defensive coordinator at Ohio State. As soon multiple outlets confirmed that report, Twitter came to life and eventually, reports have come out stating that the hire will not happen. Schiano’s name came up in the Sandusky scandal (he was a GA at Penn State at the time) and Tennessee fans on Twitter were not happy. Tennessee legislators and local businesses even got in on the Twitter action, demanding the Vols go a different direction.

The White House Press Secretary even got involved.

There’s a lot to break down here and we’re just going to scratch the surface.

It’s easy to dismiss social media chatter as “fanatics” who don’t have a real impact on your program. And there is certainly some truth to that. We have often said that the great thing about social media is that it gives everyone a voice. Also, the terrible thing about social media is that it gives everyone a voice.

But this went beyond that. This went deeper than message board conspiracies to media members, businesses (potential sponsors?) and state politicians. Protests on campus were organized, the online mob grew louder, John Currie (AD at Tennessee) had his phone number (both office and cell) and email address posted to Twitter. The situation became so toxic that both parties disengaged.

We talk often about social media being used as a tool in the hiring process, but the story that isn’t often told is the power that fans now have. With social media, those voices (positive or negative) spread quickly. It becomes a snowball that grows larger and larger as it barrels down the mountain, taking out whatever (and whomever) gets in the way. And this time, what got in the way were a coach (and his family), an athletics director and athletics department.

AD’s have to not only have the pulse on their department, but on the fan base. With social media, fans are going to find every potential red flag a candidate could have. ADs and search committees no doubt do the same due diligence. Then they weigh whether those red flags are something they can overcome and “win” in the press conference and on the field/court, or if they’re enough of an issue to pass. Tennessee believe this to be the former (and I’m not here to place judgement on whether Schiano should or should not have been hired). *FWIW, Dan Wetzel covered the Penn State scandal as well as anyone and had this to say about Schiano’s involvement (or lack thereof) and the chaos that went down yesterday.

The problem is that they completely missed. They missed on how their fans would react, on how quickly the firestorm would last and on just how toxic the red flags were. They missed how influential social media can truly be. The outcry became digitally deafening. And it was enough of a crisis to cause an athletics department to back out of their decision, to change course. A coach was fired before he was every officially announced as hired.

Where we go from here is yet to be seen, but it certainly adds significant pressure to the already pressure-packed position of being a college athletics director.

Yesterday, the full power of sports fan Twitter was on full display. Whether that’s good or bad is yet to be determined, but today is one that will be talked about for years to come. And it’s certainly something we’ll discuss on our panel at the NCAA Convention in January, where we look at What AD’s Should Know About Social Media.

 

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 130 schools utilizing our services for their athletics department, contact us today.

25 Oct

Fieldhouse Media at the 2018 NCAA Convention

Kevin DeShazo Leadership, Social Media Education, Social Media Strategy Tags: , , , , , , , 0 Comments

The 2017 fall season is off and running and spring will be here before you know it. And that means it’s almost time for the 2018 NCAA Convention in Indianapolis! We’re excited to be involved this year with our founder, Kevin DeShazo, participating on a panel discussion on What Athletics Directors Should Know About Social media.

Details on the session
Topic: What Athletics Directors Should Know About Social Media
When: Thursday, January 18 from 2:30-4:00
Location: Indiana Convention Center
Panelists:
Russ Houghtaling, Oregon State Director of Ideation
Pat Kindig, Ohio State Assistant AD for Digital Assets
Kevin DeShazo, founder of Fieldhouse Media

 

Mark this session on your calendar. We look forward to seeing old friends and meeting new ones. If you’ll be there, let us know!

 

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 130 schools utilizing our services for their athletics department, contact us today.

08 Dec

Introducing The Sports Leadership Podcast

Kevin DeShazo Leadership, Marketing, Social Media Education, Social Media Strategy Tags: , , , , 0 Comments

Welcome, friends, to the introduction episode of The Sports Leadership Podcast. The show is hosted by Fieldhouse Media/Fieldhouse Leadership founder Kevin DeShazo and Mark Hodgkin, Product Manager for College Sports at NeuLion. This is a podcast that will focus on leadership and social media as it relates to sports. There are a number of podcasts on social media, and hundreds on leadership, but none that focused in the unique area of the athletics industry. We are excited to get this off the ground and look forward to it being another resource for those working in athletics.

 

Take a listen to the intro episode (We’ll also have it up on iTunes soon). We are always looking for feedback, questions and suggestions, so shoot your ideas to Mark or Kevin on Twitter.

 

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 100 schools utilizing our services for their athletics department, contact us today.

01 Aug

What new social media rules mean for college coaches

Kevin DeShazo Social Media Education, Social Media Strategy Tags: , , , , , , , , , , 0 Comments

It is August 1, 2016. That means NCAA Bylaw 13.10 is now live (note: this is only for D1). What is 13.10? Here’s the breakdown from our compliance friends at Purdue (follow on Twitter @boilerbylaws).

NCAA Bylaw 13.10

NCAA Bylaw 13.10

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03 May

Fieldhouse Media at NACDA 2016

Kevin DeShazo Leadership, Social Media Strategy Tags: , , , , , , , , , , , 0 Comments

NACDA is always a fun time for those in the college sports world. It’s a time to hear great speakers, to learn best practices, to sharpen your skills, to network and to relax. We’re excited to be a part of it again this year as we head to Dallas in June to discuss social media and leadership with the industry’s best and brightest. Take a look at our schedule below, put the times in your calendar, and let us know if you’ll be there! (and if you want to schedule individual meetings, shoot an email here)


NAAC
5 Gears of Connectivity: How to be Present and Productive When There’s Never Enough Time
Saturday, June 11 from 3:40-4:30p in Governors Lecture Hall
Sunday, June 12 from 10:00-10:50a in Senators Lecture Hall

NACMA/CoSIDA Joint Panel
Social Media Best Practices
Other panelists: Nick Marquez from Facebook and Taylor Stern from the Dallas Cowbows

Tuesday, June 14 from 9:10-10:00a in the Trinity Ballroom

D2 ADA (open to all NACDA registrants)
5 Gears of Connectivity: How to be Present and Productive When There’s Never Enough Time
Wednesday, June 15 from 2:30-3:30p

Looking forward to seeing everyone in Dallas!

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 95 schools utilizing our services for their athletics department, contact us today.

25 Apr

2016 Social Media use of Student Athletes [infographic]

Kevin DeShazo Social Media Education, Social Media Strategy Tags: , , , , , , , , , , 0 Comments

We recently published the results of our 2016 survey on the social media use of student-athletes. Thanks to the more than 1300 college athletes from every level of competition who took the time to take part in the survey. If you are a coach or administrator, take some time to dig through the numbers. It’s our 4th year to do this survey and the information, we believe, is really valuable. It gives us good insight into this group as it regards to their social media habits.

Some highlights/takeaways from the results

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13 Apr

Social Media Use of Student Athletes: 2016 Survey Results

Kevin DeShazo Social Media Education, Social Media Strategy Tags: , , , , , , , , 0 Comments

Each year since 2013 we’ve compiled survey results from college athletes about their social media use. As we spend time on campuses around the country, it’s important that we continue to pay attention to trends in the platforms they use and their behavior on these platforms. The information is also important to coaches and administrators as they are the ones spending time each day with the players. The more informed they can be, the better and more relevant their conversations around this topic will be. We can’t have coaches out there trying to have a conversation about the use of MySpace and expect student-athletes to pay attention. You can see the results from 2013 here, 2014 here and last year here.

We collected responses over the last few weeks. In total, we have over 1300 student-athletes respond. We’ll analyze the results in a later post, but here are the numbers.

pic via dukechronicle.com
pic via dukechronicle.com

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29 Dec

What did 2015 look like for Fieldhouse Media?

Kevin DeShazo Social Media Education, Social Media Strategy Tags: , , , , , , , , , , , 0 Comments

 

As we head full speed into a new year, it’s always good to step back and reflect on the previous year. To understand where we’ve come from, where we are, and where we’re going. And, hopefully, to celebrate. Thanks to you, 2015 brought us many reasons to celebrate.

 

Social Media Education/Training

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