Category: Social Media Strategy
I just returned from the NACDA and CoSIDA conventions in Orlando. A week full of networking, connecting and learning from the best in the business. As has been the norm over the past few years, social media was a hot topic. There were a number of panels dedicated to discussing social media, from how to engage with fans to getting your story out to the media to handling it on a personal level – and that’s just scratching the surface. It’s a topic that, truth be told, could use its own conference.
According to a recent study by OneSpot, that is the average number of digital words consumed every day by the average US citizen. For perspective, here are the word counts of some of the greatest novels in history:
To Kill a Mockingbird: 99,121
A Tale of Two Cities: 135, 420
The Catcher in the Rye: 73,404
The Hobbit: 95,022
Process that for a moment. We read a novel every single day. A novel made up of Twitter, Facebook and Instagram feeds. Of blog posts and news articles, emails and texts.
After weeks or months of planning, you finally launch a new campaign on social media that your department is pumped about. You saw another program do something similar, saw how successful it was for them and thought this would be great for your fans as well.
You launch, and your mentions on Twitter are filled with peers from athletic departments across the country, praising how great your idea is. They are sharing it, asking about the process behind it and looking to copy it. You’re feeling great. Your hard work is being noticed.
Then you check to see what your fans are saying. They have to love it, right? Engagement must to be through the roof. You just know that they’ll be commenting, sharing, retweeting, replying, clicking.
Nothing. It seems that the only people who thought your idea was great are your peers. So what happened? It worked for another university, so why not you?
Too often we jump into social media, whether in our overall strategy or as we move into a new season, without stopping to think about who we are and where we are going. This may be due to a perceived lack of time, resources, information or all of the above. We know we are going to tweet out scores, post some pictures on Facebook and Instagram, maybe throw in a few YouTube videos where we chat with players. We head out hoping to get retweets, replies, likes, shares, comments and clicks. That’s the goal, right?
The reality is that – and this isn’t breaking news to anybody – every message that comes out from your department should have a purpose. Social Media strategies are an obvious necessity, but how do we actually get there? For any athletic department or team, it starts with answering three questions.
In the past two and a half years we have spent time on over 50 campuses, presenting to over 30,000 student-athletes, coaches and staff members on how to use social media well. We have helped them understand not only how to tell their story and develop their reputation online, but why that is necessary. Today, we are excited to offer something that focuses on the athletic department as a whole.
While most athletic departments and conferences are utilizing social media, many still have questions – a lot of them. Questions about strategy, content, audience, purpose, return. You’ve heard it said that if athletics are the front porch of a university, social and digital media are the front porch of athletics. We believe that to be true. We also believe that, regardless of the size of your department or budget, you can make an impact with how you use social media.
Our team has over 15 years of combined experience in creating content online. From Fortune 500 companies to non-profits, CEOs to small business owners and individuals, we understand how to help brands succeed in the digital space.
You have a story to tell online. You have fans that want to engage in that story. We are excited to help you tell it.
Contact us today to learn more.
Fieldhouse Media is a firm dedicated to helping student-athletes and coaches use social media in a positive, appropriate way through education and monitoring. To find out more about us or to join the over 50 schools utilizing our services for their athletic department, contact us today
One of the great debates in college sports is whether or not athletic departments should promote the social media handles/usernames of their student-athletes. It came up again this week on a wonderful Google+ Hangout hosted by Derrick Docket of the Missouri Valley Conference, as well as during the #smsportschat Twitter chat last night.
Arguments are intense on both sides of the debate, with some thinking it’s absolutely wonderful and others believing it is an invasion of privacy and will lead to all sorts of death and destruction.
The truth? There’s no right answer. It’s completely up to each department and student-athlete (one non-negotiable: get the student-athlete’s approval). You have to determine what’s best for your program. Let’s look, however, at some pro’s and con’s.