Fieldhouse Media Earns Innovator of the Year Award
Oklahoma City, OK (April 12, 2013) Last night, Fieldhouse Media founder Kevin DeShazo was honored as an Innovator of the Year by the Journal Record. He received this honor for FieldTrack, the social media monitoring platform that Fieldhouse Media offers to university athletic departments. Launched in 2012, FieldTrack provides athletic departments with a non-invasive alternative to monitoring the social media activity of their student athletes and coaches. Explains DeShazo, “I looked at some of the other options available and, as a parent, these weren’t services that I would be comfortable being used for my child. So I got with our development team and said there has to be a better way to do this. There has to be a non-invasive way to approach monitoring. A way that will lead to better communication between staff and student athlete, a way that will facilitate education. With FieldTrack, we’ve done that.”
A web-based platform, FieldTrack monitors the public Twitter accounts of student athletes and staff, searching for potentially offensive and inappropriate words that could damage the reputation of the student-athlete, team, and university. Unlike other platforms, FieldTrack has no apps for student athletes and staff to install on their accounts, and never accesses private information. FieldTrack also works as an app on iOS (iPhone, iPad) and Android devices, giving administrators a real-time view of what is happening online.
“Our development team put together an incredible product that looks great, is easy to use, and provides a valuable service to an athletic department. The most satisfying thing is seeing the impact that FieldTrack is having. Programs that are utilizing both FieldTrack and our on-site social media education sessions, are seeing a 41% daily drop in offensive/inappropriate tweets (*update October 2013: this number is now at 62%). Student athletes are realizing the power of social media, and the need to create a positive online identity.”
About Fieldhouse Media: Founded in 2011, Fieldhouse Media is a leader in social media education and monitoring for student-athletes. With the perspective that social media is a valuable and powerful tool, Fieldhouse Media partners with athletic departments to educate student-athletes on how to use social media in a positive way. Through FieldTrack, they monitor social media activity to help protect the online image of student-athletes. Fieldhouse Media has partnered with over 30 university athletic departments, and has been featured in the New York Times, ESPN.com, USA Today and a number of other national news outlets. Founder Kevin DeShazo has presented at a number of events, including the NCAA Convention, CoSIDA, and the Collegiate Athletics Leadership Symposium.
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