Tag: social media college athletics

18 Feb

Fieldhouse Media and the 2015 #SportsConf

Kevin DeShazo Marketing, Social Media Strategy Tags: , , , 0 Comments

A bit late on the notice but make some time today and tomorrow to check out the 2015 #SportsConf. You don’t even have to leave your desk to attend! If you can’t catch all the videos (that work thing always gets in the way, we know), you can follow along with the hashtag on Twitter. If you register, you can also go back and watch the recorded sessions. Full details on the event are at www.hashtagsportsconf.com.

The conference is full of incredible speakers from organizations like the Boston Red Sox, San Francisco Giants, Sporting News, FanCred, New Balance, The Players’ Tribune and more.

Fieldhouse Media founder Kevin DeShazo will be on a panel tomorrow afternoon at 3:30 ET to discuss the Rise of the Millennials: Best Practices on Engaging Today’s Fan in the Feed. (link to watch)

Look forward to digitally seeing you there!


Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 70 schools utilizing our services for their athletics department, contact us today.

13 Nov

How many social media platforms should you be on?

Kevin DeShazo Social Media Strategy Tags: , , 0 Comments

Facebook, Twitter, Instagram, YouTube, Vine, Snapchat, Tumblr, Google+, Pinterest. The list of social media platforms you can be on is seemingly endless. Every time a new one pops up and gains traction, brands start foaming at the mouth about how they “engage” on this new platform.

“They already have 40 million users!”

“That demographic is exactly who we need to reach!”

“If you ain’t first, you’re last!”

To be fair, brands should do their due diligence. You don’t want to get too comfortable with where you are and miss out on what could be a legitimate opportunity to add real, measurable value to your fans. But too often, brands have FOMO (fear of missing out). As a result, we stretch ourselves too thin.

To create a presence on a new platform requires us to take time and resources away from our current platforms. As a result we end up being average, at best, on many platforms and great on none. Average, of course, isn’t what we are looking for. Average doesn’t cut it. Your fans don’t want or deserve average.