Tag: social media college sports

29 May

Who are you creating for?

Kevin DeShazo Social Media Strategy Tags: , , 0 Comments

After weeks or months of planning, you finally launch a new campaign on social media that your department is pumped about. You saw another program do something similar, saw how successful it was for them and thought this would be great for your fans as well.

You launch, and your mentions on Twitter are filled with peers from athletic departments across the country, praising how great your idea is. They are sharing it, asking about the process behind it and looking to copy it. You’re feeling great. Your hard work is being noticed.

Then you check to see what your fans are saying. They have to love it, right? Engagement must to be through the roof. You just know that they’ll be commenting, sharing, retweeting, replying, clicking.

Nothing. It seems that the only people who thought your idea was great are your peers. So what happened? It worked for another university, so why not you?

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18 Feb

Fieldhouse Media adds social media consulting to its service offerings

Kevin DeShazo Social Media Education, Social Media Strategy Tags: , , , 0 Comments

In the past two and a half years we have spent time on over 50 campuses, presenting to over 30,000 student-athletes, coaches and staff members on how to use social media well. We have helped them understand not only how to tell their story and develop their reputation online, but why that is necessary. Today, we are excited to offer something that focuses on the athletic department as a whole.

While most athletic departments and conferences are utilizing social media, many still have questions – a lot of them. Questions about strategy, content, audience, purpose, return. You’ve heard it said that if athletics are the front porch of a university, social and digital media are the front porch of athletics. We believe that to be true. We also believe that, regardless of the size of your department or budget, you can make an impact with how you use social media.

Our team has over 15 years of combined experience in creating content online. From Fortune 500 companies to non-profits, CEOs to small business owners and individuals, we understand how to help brands succeed in the digital space.

You have a story to tell online. You have fans that want to engage in that story. We are excited to help you tell it.

Contact us today to learn more.

Fieldhouse Media is a firm dedicated to helping student-athletes and coaches use social media in a positive, appropriate way through education and monitoring. To find out more about us or to join the over 50 schools utilizing our services for their athletic department, contact us today