Tag: social media content
Blueprint: a detailed plan of how to do something
We talk a lot about social media use of college athletics departments, and of course how student-athletes and staff use the various social media platforms. We tweet out a lot of links to something inspiring that one department did, or something unique that another program published. These ideas help to get creative juices flowing, to see what works for others that might work for you. The problem is that, without an actual strategy, none of these are really helpful. You don’t just throw graphics or videos or stories up independently of one another. Each has a place in your overall brand story, each serves a purpose in establishing and furthering your voice. You got a lot of RTs on that great pic but what now? That funny YouTube video you posted went viral, but you didn’t have a plan in place to capture that momentum. You are doing social media, but you aren’t really doing social media.
In our visits to over 80 athletics departments and conferences, we ask a lot of questions and learn about where people are succeeding and where they are struggling when it comes to social media.
These discussions (along with our work with athletics organizations and studying the social media industry as a whole) resulted in a presentation that we’ve given over the past two years at a number of events, on creating a blueprint for social media success in college sports.
876,000. Do a Google search for “How to reach Millennials” and that’s the amount of results you get. Spend any time on social media, at conferences (sports and otherwise) or in marketing meetings and that topic is guaranteed to come up. I’ve been lucky enough to address this topic on panels at a few conferences. It is the question of the year right now and everybody is searching for answers.
The problem is that asking how we “reach” Millennials is the wrong question. To reach an audience isn’t difficult. You’ve chased Millennials from Facebook to YouTube to Twitter to Instagram to Vine to Snapchat to _______. You are reaching them but you aren’t engaging with them (as a result, they aren’t engaging with you). We put so much effort on this idea of “reach” that we miss out on the fact that Millennials, like any other generation, are people. People who want to be heard, to be interacted with, to be cared about, to belong. They don’t want to be sold to (who does?), they want to be a part of what’s happening.
In the past two and a half years we have spent time on over 50 campuses, presenting to over 30,000 student-athletes, coaches and staff members on how to use social media well. We have helped them understand not only how to tell their story and develop their reputation online, but why that is necessary. Today, we are excited to offer something that focuses on the athletic department as a whole.
While most athletic departments and conferences are utilizing social media, many still have questions – a lot of them. Questions about strategy, content, audience, purpose, return. You’ve heard it said that if athletics are the front porch of a university, social and digital media are the front porch of athletics. We believe that to be true. We also believe that, regardless of the size of your department or budget, you can make an impact with how you use social media.
Our team has over 15 years of combined experience in creating content online. From Fortune 500 companies to non-profits, CEOs to small business owners and individuals, we understand how to help brands succeed in the digital space.
You have a story to tell online. You have fans that want to engage in that story. We are excited to help you tell it.
Contact us today to learn more.
Fieldhouse Media is a firm dedicated to helping student-athletes and coaches use social media in a positive, appropriate way through education and monitoring. To find out more about us or to join the over 50 schools utilizing our services for their athletic department, contact us today