Tag: social media education
This weekend the 2014 Summit for International Association for Communication and Sport took place in New York. It was a fantastic event with an incredible amount of research presented, from social media and image rehabilitation, media coverage of scandals, sports media in the digital age and more. One paper discussed was the research of professors Jimmy Sanderson (Clemson) and Blair Browning (Baylor). Sanderson and Browning examined how college athletes perceive social media training.
It’s worth discussing some of the highlights of their presentation:
Exploring College Athletes’ Perception of Social Media Training
Rick Pitino has been in the headlines this week for his take on social media as it pertains to athletes. In a quote shared by FoxSports, Pitino said, “I think anybody who reads social media who’s in sports is not all there. To me, I think it’s the great class of underachievers who live on the Internet with social media. I think it’s people that waste their time, and underachieve because they’re not paying attention to what they should be.” This was retweeted and overreacted to by many, myself included. Turns out Pitino was talking about those who spew hatred and racism at student-athletes. Clearly, on that point, he’s right.
Last week we posted the results of our recent survey looking at the social media use of over 500 NCAA student athletes. It is incredible to look at how social media use has grown and changed among student-athletes, and how much a part of their life it continues to be. The results also display the need for intentional, proactive social media education.
Here is an infographic (courtesy of Michael Lane at InfoLaunch) breaking down the results.
Fieldhouse Media is a firm dedicated to helping student-athletes and coaches use social media in a positive, appropriate way through education and monitoring. To find out more about us or to join the over 70 schools utilizing our services for their athletic department, contact us today.
The topic of how companies use social media in screening applicants isn’t a new one. We know that 94% of companies use social media in the recruiting process. Craig Pintens, Oregon’s Senior Associate AD of Marketing/Public Relations, recently tweeted that they eliminated a candidate in their search for an Assistant AD based on what they found on Twitter.
So how can student-athletes use social media in the job search? Not just to avoid having their resumé thrown in the trash, but to stand out in a positive way? To show employers that they are reliable, trustworthy, have integrity and fit into their workplace culture? You can teach a new employee almost any skill, from marketing to accounting to sales, but you can’t teach character and how to make good decisions. Things that employers can learn about you from your social media presence.
We had a great session with a group of senior student-athletes recently on how they can use social media in the job search, and thought it was worth sharing those tips from that discussion.
We recently conducted our second annual survey looking at the social media use of student-athletes, or what we call the iAthlete. You can read the results from last year here. Truth be told, we could do this survey several times per year given how often the social media landscape changes.
To the administrators who passed the survey on to their student-athletes, we can’t thank you enough. We had well over 500 responses. This information helps us serve you better when we’re on campus doing our social media education sessions, and we hope that it is also useful for you as you interact with your student-athletes on this topic on a regular basis. Let’s get to it.
We’ve talked before about how social media education for student-athletes isn’t about tweet this, not that. Coming at it from a right or wrong approach is one of the quickest ways to make sure your message goes in one ear and out the other.
Remember the last time you were lectured about what was right and wrong? Odds are you tuned it out quickly. Unfortunately, this is the only message many student-athletes have heard when it comes to social media.
Say that six times fast before your first cup of coffee.
I got an email last night from a student-athlete who recently graduated from one of the more than 20 programs we worked with this fall on social media education. I get emails like this from student-athletes fairly often, but I guess this one hit harder because of the holiday season and reflection that comes with the end of the year.
We’ve talked numerous times about the role social media will play in the job search for student-athletes. It’s something we talk about often during our sessions with student-athletes, because they have to be thinking long-term. Social Media isn’t a toy to play with, it’s a tool that significantly impact their present and future – if they know how to use it well.
Jobvite released the results of their 6th annual social recruiting survey, and the numbers can’t be ignored. Let’s look at a few key stats.
94% of companies use or plan to use social media for recruiting. That’s nearing universal adoption. If your student-athletes want to know what jobs are available, they need to be following and interacting with companies on their various social media outlets.
78% of companies have hired somebody through social media. We often hear the horror stories about how somebody lost their job because of a post on Twitter, Facebook or Instagram, but you don’t usually hear the good news. A majority of companies have hired somebody through social media. For student-athletes, that requires a plan. How will you get noticed? How will you present yourself online in a way that impresses job recruiters and not your friends? For educators, this is why social media education is much more than just “don’t tweet this because you’ll get in trouble.” Sure they can stop using profanity and tweeting pictures of alcohol, but what are they doing to add value?
93% of recruiters will look at a candidate’s social media profiles. We all know somebody that has lost out on a job because of something they’ve put on social media. They just don’t know it, because the recruiter doesn’t inform them. At most, they get an email stating that the company, “is going a different direction” in their recruiting efforts. Then they continue to use social media the same way, never knowing what their poor decisions are costing them. And we have to get away from statements like, “social media cost them a job.” Social Media didn’t cost them anything – their own decisions cost them a job. Twitter didn’t make them send that profanity-laced tweet, and Instagram didn’t make them upload that racy picture.
There’s no shortage of examples of student-athletes making mistakes online. Of course it isn’t just student-athletes who make these mistakes, but they tend to be in the headlines more often. Profanity, arguing with fans, inappropriate pictures, tweeting about doing drugs and underage drinking, offensive song lyrics – it never ends. Posts that their friends find funny, their friends relate to, their friends engage with and respond to.
The problem? Their audience online is not just their friends.
The biggest mistake student-athletes make on social media is not realizing the potential size of their audience.
I had a tweet recently that potentially reached over 41,000 people. For perspective, I have 3,000 followers.