Tag: social media monitoring
Oklahoma City, OK (April 12, 2013) Last night, Fieldhouse Media founder Kevin DeShazo was honored as an Innovator of the Year by the Journal Record. He received this honor for FieldTrack, the social media monitoring platform that Fieldhouse Media offers to university athletic departments. Launched in 2012, FieldTrack provides athletic departments with a non-invasive alternative to monitoring the social media activity of their student athletes and coaches. Explains DeShazo, “I looked at some of the other options available and, as a parent, these weren’t services that I would be comfortable being used for my child. So I got with our development team and said there has to be a better way to do this. There has to be a non-invasive way to approach monitoring. A way that will lead to better communication between staff and student athlete, a way that will facilitate education. With FieldTrack, we’ve done that.”
A web-based platform, FieldTrack monitors the public Twitter accounts of student athletes and staff, searching for potentially offensive and inappropriate words that could damage the reputation of the student-athlete, team, and university. Unlike other platforms, FieldTrack has no apps for student athletes and staff to install on their accounts, and never accesses private information. FieldTrack also works as an app on iOS (iPhone, iPad) and Android devices, giving administrators a real-time view of what is happening online.
“Our development team put together an incredible product that looks great, is easy to use, and provides a valuable service to an athletic department. The most satisfying thing is seeing the impact that FieldTrack is having. Programs that are utilizing both FieldTrack and our on-site social media education sessions, are seeing a 41% daily drop in offensive/inappropriate tweets (*update October 2013: this number is now at 62%). Student athletes are realizing the power of social media, and the need to create a positive online identity.”
About Fieldhouse Media: Founded in 2011, Fieldhouse Media is a leader in social media education and monitoring for student-athletes. With the perspective that social media is a valuable and powerful tool, Fieldhouse Media partners with athletic departments to educate student-athletes on how to use social media in a positive way. Through FieldTrack, they monitor social media activity to help protect the online image of student-athletes. Fieldhouse Media has partnered with over 30 university athletic departments, and has been featured in the New York Times, ESPN.com, USA Today and a number of other national news outlets. Founder Kevin DeShazo has presented at a number of events, including the NCAA Convention, CoSIDA, and the Collegiate Athletics Leadership Symposium.
To learn more about Fieldhouse Media, contact them at:
Over the last 18 months, the debate over the social media privacy of student athletes has heated up, beginning when Maryland became the first state to introduce legislation that would protect online privacy. That bill failed, but has since been re-introduced.
Since that time, California, Delaware, Michigan, New Jersey, New Mexico, Utah, Arkansas, Oregon, Illinois andWisconsin have all passed and signed bills to protect the online privacy of students/student-athletes. Several other states (Kansas, Texas, Iowa, New Hampshire, Pennsylvania, Minnesota, Louisiana, Rhode Island, North Carolina and Hawaii, to name a few) have similar bills pending.
Even the federal government is getting involved, as they have reintroduced the Social Networking Online Protection Act (SNOPA).
There’s a growing trend, and it’s a good one, where universities are investing in software that monitors what their student-athletes are saying on social media. This issue came about after UNC was sanctioned by the NCAA for a “failure to monitor social media.” How does it work? You plug in certain words that you don’t want your student-athletes mentioning on Twitter. It could be anything. Violence-related, sexual, drugs, alcohol, agents, money, etc. When a student tweets something with one of your “red-alert” words, somebody in the department gets a notification and you deal with it appropriately.
It is something we offer through FieldTrack, our real-time monitoring service where we also track what is being said to and about your student-athletes by 3rd parties. This is to help ensure compliance with your department’s social media regulations (remember – the NCAA does not have any social media guidelines), as well as to protect the image of your student-athletes and uncover opportunities for continued education and discussion. Missing a game is not near as severe as losing out on a future job because of an unfortunate tweet.