Tag: social media privacy

25 Apr

2016 Social Media use of Student Athletes [infographic]

Kevin DeShazo Social Media Education, Social Media Strategy Tags: , , , , , , , , , , 0 Comments

We recently published the results of our 2016 survey on the social media use of student-athletes. Thanks to the more than 1300 college athletes from every level of competition who took the time to take part in the survey. If you are a coach or administrator, take some time to dig through the numbers. It’s our 4th year to do this survey and the information, we believe, is really valuable. It gives us good insight into this group as it regards to their social media habits.

Some highlights/takeaways from the results


01 Oct

How to make your Facebook profile private

Kevin DeShazo Social Media Education Tags: , , , 0 Comments

People want access to student-athletes. Whether it’s following them on Twitter, friending them on Facebook, or calling them. But what access should be allowed? When you ‘friend’ somebody on Facebook, you allow them to see a significant amount of personal information, including: email address, phone number, birthdate, friends, relationship status, family history, calendar of events. – not to mention every picture and video you appear in.

If you don’t know somebody, they have no right to view your personal information. It’s my personal strategy to not friend anybody on Facebook that I have not met in person. If you want to connect, follow me on Twitter. That’s as much access as you need until I determine otherwise.

It’s something we tell student-athletes in our social media education sessions. On private social media platforms, don’t friend/add people you don’t know. There’s no award handed out for the person with the most Facebook friends.

Some schools monitor their student-athletes’ social media activity, while others outsource it to firms like us. It’s an understandable strategy, but shouldn’t cross the line of invading privacy. With our monitoring service, we never access private information of student-athletes. Never.

Delaware, California and New Jersey have passed laws to prevent this, and other states are not far behind.(UPDATE: Oregon, New Mexico, Arkansas, Utah, Illinois, Michigan have now passed similar laws)

When it comes to monitoring, ask yourself, “Would I be ok with this if it were my 19 year old daughter being forced to friend and/or give some random company access to her private information?” The answer, of course, is no.

The problem is that most student-athletes simply don’t understand the available privacy settings or their rights. They should never be asked or forced to give access to their private accounts. For Facebook, here’s how they can make their profile private.

Note: this post has been updated to reflect Facebook’s rollout of Graph Search, effective October 2013

First, login to Facebook, click the on the padlock that now appears at the top right. This brings up the new privacy controls menu.

First up is “Who can see my stuff?”


12 Apr

Fieldhouse Media Earns Innovator of the Year Award

Kevin DeShazo Social Media Monitoring Tags: , , , , 0 Comments

Oklahoma City, OK (April 12, 2013) Last night, Fieldhouse Media founder Kevin DeShazo was honored as an Innovator of the Year by the Journal Record. He received this honor for FieldTrack, the social media monitoring platform that Fieldhouse Media offers to university athletic departments. Launched in 2012, FieldTrack provides athletic departments with a non-invasive alternative to monitoring the social media activity of their student athletes and coaches. Explains DeShazo, “I looked at some of the other options available and, as a parent, these weren’t services that I would be comfortable being used for my child. So I got with our development team and said there has to be a better way to do this. There has to be a non-invasive way to approach monitoring. A way that will lead to better communication between staff and student athlete, a way that will facilitate education. With FieldTrack, we’ve done that.”




A web-based platform, FieldTrack monitors the public Twitter accounts of student athletes and staff, searching for potentially offensive and inappropriate words that could damage the reputation of the student-athlete, team, and university. Unlike other platforms, FieldTrack has no apps for student athletes and staff to install on their accounts, and never accesses private information. FieldTrack also works as an app on iOS (iPhone, iPad) and Android devices, giving administrators a real-time view of what is happening online.

“Our development team put together an incredible product that looks great, is easy to use, and provides a valuable service to an athletic department. The most satisfying thing is seeing the impact that FieldTrack is having. Programs that are utilizing both FieldTrack and our on-site social media education sessions, are seeing a 41% daily drop in offensive/inappropriate tweets (*update October 2013: this number is now at 62%). Student athletes are realizing the power of social media, and the need to create a positive online identity.”

About Fieldhouse Media: Founded in 2011, Fieldhouse Media is a leader in social media education and monitoring for student-athletes. With the perspective that social media is a valuable and powerful tool, Fieldhouse Media partners with athletic departments to educate student-athletes on how to use social media in a positive way. Through FieldTrack, they monitor social media activity to help protect the online image of student-athletes. Fieldhouse Media has partnered with over 30 university athletic departments, and has been featured in the New York Times, ESPN.com, USA Today and a number of other national news outlets. Founder Kevin DeShazo has presented at a number of events, including the NCAA Convention, CoSIDA, and the Collegiate Athletics Leadership Symposium.

To learn more about Fieldhouse Media, contact them at:

info@fieldhousemedia.net 405.535.6943

10 Apr

Debate Heats Up Over Social Media Privacy of Student Athletes

Kevin DeShazo Social Media Monitoring Tags: , , , 0 Comments

Over the last 18 months, the debate over the social media privacy of student athletes has heated up, beginning when Maryland became the first state to introduce legislation that would protect online privacy. That bill failed, but has since been re-introduced.

Since that time, California, Delaware, MichiganNew JerseyNew MexicoUtahArkansas, Oregon, Illinois andWisconsin have all passed and signed bills to protect the online privacy of students/student-athletes. Several other states (Kansas, Texas, Iowa, New Hampshire, Pennsylvania, Minnesota, Louisiana, Rhode Island, North Carolina and Hawaii, to name a few) have similar bills pending.

Even the federal government is getting involved, as they have reintroduced the Social Networking Online Protection Act (SNOPA).