Mike Koehler heads up the media training services for Fieldhouse Media, in addition to doing social media education sessions and helping us develop effective social media strategies for athletics departments. Mike is no stranger to the intersection of sports, media and online innovation. Mike’s 15-plus years career in journalism saw him build a reputation as a leader in how sports news is delivered in print and online. He worked at newspapers in Missouri, Washington state and Oklahoma and has spoken across the country about sports and multimedia journalism, including being a featured presenter at the 2009 140 Characters Conference in New York City, the first national conference on the impact of Twitter on business.
For 8 years, Mike helped lead the sports content team at The Oklahoman and NewsOK.com, consistently ranked one of the top 10 sports departments in the country according to the Associated Press Sports Editors. Members of his team have gone on to work at ESPN, USA Today and other national media. Mike is also president of Smirk New Media, a leading social media consulting firm for businesses, serving clients in Oklahoma, Missouri and Kansas. Prior to launching Smirk, Mike served as the New Media Director for Schnake Turnbo Frank | PR, Oklahoma’s largest PR firm.