2017 Survey Results: Social Media use of Student Athletes

May 8, 2017 Kevin DeShazo Social Media Education Tags: , , , , , , , , , 0 Comments

For the past 4 years, we’ve surveyed collegiate athletes at every level about their social media use. You can see results from 2013, 2014, 2015 and 2016. This year we had more than 2000 student-athletes participate. This information is useful for administrators, to help you understand how and why this generation of athletes uses social media, but it is also helpful for us. This data informs how we structure our sessions and message to student-athletes, in order to be relevant and connect with them in a way that has a true impact. This is how we have become and continue to be the most trusted resource when it comes to educating student-athletes on social media use, and why more than 120 programs have utilized our services in the past 6 years.

We’ll do an analysis of this information in a later post but the results are clear: social media use is on the rise (no surprise) and there is still a significant need for social media education. There’s a tendency to believe that because this generation of athletes has grown up with social media, that they know how to use it well. For most, that simply isn’t the case. Understanding how and why to use social media well only comes through intentional education from someone who actually understands and uses social media.

Here are the results of our 2017 survey on the social media use of college athletes.

Participants: 2087

Level of competition
NAIA: 2%
D3: 27%
D2: 20%
D1: 51%

Male: 29%
Female: 71%

Facebook
98% have an account
50% say they use it less than they did one year ago
35% check it at least 5 times per day, without posting
95% post less than 5 times per day
88% use it to keep up with friends and family
76% use it for entertainment
61% use it to get updates on news
67% have more than 500 Facebook friends
10% have posted something inappropriate (profanity, racial, sexual, drugs/alcohol, violence)
81% utilize Facebook’s privacy settings
86% “like” a brand page on Facebook

Twitter
95% have an account
60% check it more than 5 times per day, without tweeting
10% tweet between at least 5 times per day
41% have more than 500 followers
64% have a public account
73% use it for entertainment
59% use it to get news updates
70% use it to connect with friends and family
10% have shared personal information on Twitter (phone number, email address, etc)
17% have tweeted something inappropriate (profanity, racial, sexual, drugs/alcohol, violence)
10% have received hateful/critical tweets from fans
7% have responded to hateful/critical tweets from fans
79% follow a brand on Twitter

Instagram
91% have an account
61% have a private account
44% check it more than 10 times per day, without posting
30% check it between 5 and 10 times per day, without posting
88% post between 1 and 5 times per day
85% use it to keep up with friends and family
83% use it for entertainment
10% have posted something inappropriate (profanity, racial, sexual, drugs/alcohol, violence)
81% follow a brand on Instagram

Snapchat
97% have an account
56% send more than 10 snaps per day
88% use it for entertainment
78% use it to keep up with friends and family
47% have posted something inappropriate (profanity, racial, sexual, drugs/alcohol, violence)
19% have sent snaps to someone they don’t know
63% have received snaps from someone they don’t know
73% have more than 50 friends on Snapchat
61% believe Snapchat is private
12% follow a brand on Snapchat

Which social media platform do you use the most?
Snapchat: 42%
Instagram: 29%
Twitter: 17%
Facebook: 10%

Which social media platform is your favorite?
Snapchat: 41%
Instagram: 39%
Twitter: 10%
Facebook: 9%

In addition to Facebook, Twitter, Instagram and Snapchat, what social media platforms do you regularly use?
Facebook Messenger: 87%
Pinterest: 54%
LinkedIn: 29%
Tinder: 12%
Musical.ly: 2%

69% spend at least 1 hour per day on social media
20% spend more than 2 hours per day on social media
47% say they’ve had no social media training
33% say they’ve posted something online they regret
27% have witnessed a teammate being cyber-bullied on social media
19% have checked social media during one of their games
9% have posted to social media during one of their games
17% have engaged in a romantic relationship online
65% have met someone offline that they first interacted with on social media
54% have used social media to network for a job or internship

Fieldhouse Media is an award-winning firm dedicated to helping athletics departments get the most out of their social media efforts, from educating student-athletes and staff to providing an overall strategy. To find out more about us or to join the more than 120 schools utilizing our services for their athletics department, contact us today.

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