Fieldhouse Media operates with a simple and singular philosophy: Educating your student-athletes on leveraging online, digital and social media as a tool to better your program and their careers. Social Media has inaccurately been portrayed as the bad guy. When used properly, it can be the best PR an athletic program can have…and it’s free. Quotes given to media, taken out of context in print, video or in 140 characters, can paint an inaccurate picture of your program. Understanding how the media works allows you to control the message, and control your image.
With our team of social media and college athletics professionals, we assist your programs in creating a positive identity across all mediums, preserving the strong reputation of hard work and excellence that your school and team is founded on, monitoring and protecting the online image of your kids, and equip them with the skills to build towards the future.
Fieldhouse Media has been featured in: The New York Times, ESPN.com, USA Today, Associated Press, Forbes, BusinessOfCollegeSports.com, Bleacher Report, National Sports Journalism Institute, The Tulsa World, Journal Record, Campus Technology, The Daily O’Collegian, Edmond Outlook, along with various radio and TV appearances.
The Fieldhouse Media Team
KEVIN DeSHAZO, Social Media Training:
Author of iAthlete: Impacting Student-Athletes of a Digital Generation, Kevin DeShazo has a natural ability to connect with student-athletes. He is passionate about seeing student-athletes and coaches utilize social media platforms in a positive way to enhance their careers, both in and out of sports. He has spoken on over 40 campuses to over 25,000 student-athletes, coaches and staff, and is a sought after speaker at conventions, having presented at CoSIDA, the NCAA Convention and the Collegiate Athletics Leadership Symposium (twice). Kevin also enjoys the role of consultant and, as a Senior Strategist with Smirk New Media (Oklahoma’s largest social media strategy firm), has partnered with individuals and companies of all sizes, integrating them into the world of Twitter, Facebook, YouTube and more.
With an undergraduate degree from Oklahoma State and an MBA from Oklahoma Baptist University, Kevin, along with his wife, Megan and sons, Gabe and Noah, calls Oklahoma City home. Kevin also serves on the board of directors for The Spero Project, a non-profit organization, and was nominated for the 2012 okcBIZ Forty Under 40, as honored as an Innovator of the Year for FieldTrack, a web-based platform that monitors the social media activity of student-athletes and coaches.
Kevin on Twitter: @kevindeshazo
DAVID PILLEN, Social Media Training:
A former ACU student-athlete, David Pillen lettered on the football team and was part of the 2009, 2010 and 2011 teams that advanced to the NCAA Division II playoffs. The 2009 squad climbed to a No. 1 national ranking and in 2010, the team won the outright conference championship with a perfect 11-0 regular season mark, the first of its kind in school history.
Pillen received his bachelor’s degree in journalism and mass communications in 2012 from Abilene Christian and his master’s in organizational and human resource development in 2013 from ACU. During his time at ACU, Pillen served as the athletics marketing/operations graduate assistant. Pillen has also worked at the Lone Star Conference office as an administrative/marketing intern, assisting with championship events.
He received the 2011 Clarion Award as a leader in community service where he helped raise over $15,000 for the Make-A-Wish Foundation and is a former representative on the NCAA National Student-Athlete Advisory Committee.
David currently serves as the marketing assistant for the McNeese State University athletic department.
David on Twitter: @davidpillen
FRANK KEENAN, Social Media Training:
Originally from London, England, Frank Keenan is a former Rugby player at Durham University. Keenan ended up in the United States as the Kicker for Fairmont State University Football Team, an NCAA Division II school in West Virginia. Frank completed his MBA at Fairmont State while serving as a graduate assistant in the development office.
On the football field Frank was an academic all-American and all-conference kicker. Off-field he was the president of the Student-Athlete Advisory Committee and is completing his third year serving on the Division II National Student-Athlete Advisory Committee and the NCAA Division II Championships Committee.
During his committee work at the NCAA Frank has assisted in the Social Media Management at a number of NCAA Division II Championships, including the 2013 NCAA Division II Men’s Basketball Elite 8 and the 2012 NCAA Division II Winter Championships Festival.
Frank is currently serving as the Manager of Athletic Marketing and Promotion at Notre Dame College, Ohio, where his responsibilities include social media management.
Frank on Twitter: @Frank_Keenan
DAVID PETROFF, Social Media Training:
David Petroff has worked in collegiate athletics for over 15 years at both the NCAA Division I and Division III levels. He currently is the Director of Athletic Communications and the Assistant Director of Marketing and Communications for Edgewood College in Madison, Wisconsin. As part of his job with the Eagles, Petroff manages EdgewoodCollegeEagles.com, the program’s official website, as well as the department’s Twitter, Facebook and Instagram accounts.
Petroff, a former collegiate coach, began educating collegiate student-athletes on social media while working with his Edgewood College athletic teams. He also speaks and conducts training with high school athletics coaching staffs and student-athletes in the belief that social media education can never start early enough. He is also the author of a blog, SmallSchoolSocial.tumblr.com, which explores the use of social media for college and high school athletic departments with small staffs and limited resources.
David on Twitter: @DavidPetroff
MIKE KOEHLER, Media Training:
Mike Koehler joins Fieldhouse Media to lead our media training services, after serving as an adviser to the company since its beginning. Mike is no stranger to the intersection of sports, media and online innovation. Mike’s 15-plus years career in journalism saw him build a reputation as a leader in how sports news is delivered in print and online. He worked at newspapers in Missouri, Washington state and Oklahoma and has spoken across the country about sports and multimedia journalism, including being a featured presenter at the 2009 140 Characters Conference in New York City, the first national conference on the impact of Twitter on business.
For 8 years, Mike helped lead the sports content team at The Oklahoman and NewsOK.com, consistently ranked one of the top 10 sports departments in the country according to the Associated Press Sports Editors. Members of his team have gone on to work at ESPN, USA Today and other national media. Mike is also president of Smirk New Media, a leading social media consulting firm for businesses, serving clients in Oklahoma, Missouri and Kansas. Prior to launching Smirk, Mike served as the New Media Director for Schnake Turnbo Frank | PR, Oklahoma’s largest PR firm.
Mike on Twitter: @mkokc